Vital Essentials is a brand that creates and sells dog treats, accessories, and apparel. The company was founded in 2000 by Sara and Michael Eiseman. They began by selling products out of their own home and eventually moved to a small storefront. In 2009, Vital Essentials opened a brick and mortar store in the East Village neighborhood of Manhattan, New York City. They take pride in their work by ensuring that all treats are made with high-quality ingredients and are free from artificial preservatives, colors, flavors, and other additives. They also offer a humane product line which is made of all-vegetarian ingredients including rice flour, vegetable oils, whey protein isolate, and cellulose gum. Their dog treats include vegetarian hot dogs, beef sticks, doggie biscuits, chewy beef jerky, chicken jerky, chicken nuggets, biscuits, and more. Vital Essentials is a brand that creates and sells dog treats, accessories, and apparel. The company was founded in 2000 by Sara and Michael Eiseman. They began by selling products out of their own home and eventually moved to a small storefront. In 2009, Vital Essentials opened a brick and mortar store in the East Village neighborhood of Manhattan, New York City. They take pride in their work by ensuring that all treats are made with high-quality ingredients and are free from artificial preservatives, colors, flavors, and other additives. They also offer a humane product line which is made of all-vegetarian ingredients including rice flour, vegetable oils, whey protein isolate, and cellulose gum. Their dog treats include vegetarian hot dogs, beef sticks, doggie biscuits, chewy beef jerky, chicken jerky, chicken nuggets, biscuits, and more.