--- product_id: 129613912 title: "Smart Beauty with Plex | Plum" brand: "smart beauty" price: "β‚Ή 3625" currency: INR in_stock: true reviews_count: 13 category: "Smart Beauty" url: https://www.desertcart.in/products/129613912-smart-beauty-with-plex-plum store_origin: IN region: India --- # Vegan, cruelty-free & PPD free Richest permanent plum tone Plex treatment protects & rebuilds Smart Beauty with Plex | Plum **Brand:** smart beauty **Price:** β‚Ή 3625 **Availability:** βœ… In Stock ## Summary > 🟣 Elevate your hair game with rich plum power & plex protection! ## Quick Answers - **What is this?** Smart Beauty with Plex | Plum by smart beauty - **How much does it cost?** β‚Ή 3625 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.in](https://www.desertcart.in/products/129613912-smart-beauty-with-plex-plum) ## Best For - smart beauty enthusiasts ## Why This Product - Trusted smart beauty brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Universal Glamour:** Designed for all hair typesβ€”including chemically treated, Afro, Asian, men & women. - β€’ **Hair Health Revolution:** Infused with plex treatment to strengthen, restore & prevent breakage during colouring. - β€’ **Ethical Beauty Statement:** PPD-free, vegan, cruelty-free formula crafted with UK & EU cosmetic standards. - β€’ **Vibrant, Long-Lasting Plum:** Permanent colour that covers grey & roots flawlessly for a bold, confident look. - β€’ **Effortless Precision Application:** Mess-free, no-drip bottle with precision nozzle for salon-quality results at home. ## Overview Smart Beauty with Plex by Plum is a premium permanent hair dye that delivers a striking darkest plum shade while protecting and rebuilding hair with an advanced plex treatment. This vegan, cruelty-free, and PPD-free cream formula ensures vibrant, long-lasting colour with full grey coverage and minimal damage. Designed for all hair types and easy, mess-free application, it’s the ethical, salon-quality solution for millennials seeking bold, healthy hair transformation at home. ## Description Buy Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty at desertcart UK. Free delivery on eligible orders. Review: Best dye for covering Grey/white hair - I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on desertcart that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple πŸ’œ hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker. Review: Bright purple hair 😍 - This worked better then I thought. I had bleached my hair the same day and then use this and I have bright purple hair which doesn't quite show in the picture. It's a bit to bright for my liking but I am pleased overall ## Features - Transform dark blonde or brown hair to a striking new look with our permanent purple plum hair dye colouring kit, with a plex hair treatment that protects, rebuilds, and restores your hair's structure - Darkest plum permanent hair dye; for a full head of colour, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women - PPD free, Vegan, cruelty-free plum hair dye. Using UK and European endorsed cosmetic standard ingredients blended into a smooth cream for home use. Part of the award-winning Smart Beauty hair colour collection - Mess-free application. Mix the plum colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience - Smart Beauty is a customer focussed family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07QBPP43H | | ASIN | B07QBPP43H | | Benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening | | Best Sellers Rank | 1,647 in Beauty ( See Top 100 in Beauty ) 31 in Permanent Hair Colour | | Brand Name | Smart Beauty | | Colour | Plum | | Container Type | Tube | | Country Of Origin | United Kingdom | | Country of origin | United Kingdom | | Customer Reviews | 4.0 4.0 out of 5 stars (7,480) | | Customer reviews | 4.0 4.0 out of 5 stars (7,480) | | Full Cure Time | 3E+1 Minutes | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Cream | | Item model number | Rich Plum Permanent Hair Dye | | Manufacturer | Smart Beauty | | Manufacturer | Smart Beauty | | Manufacturer Part Number | SBPBLEN | | Material Features | Cruelty Free, Natural, Vegan | | Material Type Free | Paraben Free, Paraphenylenediamine Free, Resorcinol Free, Sulphate Free | | Model Number | Rich Plum Permanent Hair Dye | | Number of Items | 1 | | Product Dimensions | 8.99 x 5.99 x 16.99 cm; 190 g | | Recommended Uses For Product | Hair coloring, Grey coverage, Home use | | Set Name | Smart Beauty Plum Blue Set | | UPC | 830577001540 | | Unit Count | 125.0 millilitre | ## Product Details - **Brand:** Smart Beauty - **Colour:** Plum - **Hair type:** All - **Item form:** Cream - **Material Type Free:** Paraben Free, Paraphenylenediamine Free, Resorcinol Free, Sulphate Free - **Material feature:** Cruelty Free, Natural, Vegan - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening - **Unit count:** 125.0 millilitre ## Images ![Smart Beauty with Plex | Plum - Image 1](https://m.media-amazon.com/images/I/81xaTDjHy1L.jpg) ![Smart Beauty with Plex | Plum - Image 2](https://m.media-amazon.com/images/I/81sxpJBxPxL.jpg) ![Smart Beauty with Plex | Plum - Image 3](https://m.media-amazon.com/images/I/81i2YnckBBL.jpg) ![Smart Beauty with Plex | Plum - Image 4](https://m.media-amazon.com/images/I/713anqxmZVL.jpg) ![Smart Beauty with Plex | Plum - Image 5](https://m.media-amazon.com/images/I/91H01ug-5zL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best dye for covering Grey/white hair *by N***K on 8 February 2025* I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple πŸ’œ hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker. ### ⭐⭐⭐⭐⭐ Bright purple hair 😍 *by P***A on 13 April 2026* This worked better then I thought. I had bleached my hair the same day and then use this and I have bright purple hair which doesn't quite show in the picture. It's a bit to bright for my liking but I am pleased overall ### ⭐ ONLY LASTS A COUPLE OF WASHES! *by J***E on 18 December 2022* I purchased two of these at the same time,but sadly won't be buying anymore. The colour turns out to be l9vely and vibrant and I loved it when i'd first used it. Unfortunately it completely washed out after only a couple of washes.I tried the 2nd pack i'd bought thinking maybe I hadn't applied it correctly or something(slthough I'm accomplished at hair dying)-but exactly the same thing happened,despite my using speciality shampoos for dyed hair. I was so upset by this as I loved the vibrancy of the colour,but since i'd paid nearly double what I usually pay for my usual "off the shelf"dye,I expected it yo have lasted for more than a week.It wasn't that it gradually faded either,it just completely washed out. I contacted the company's customer service to explain my issue,but I didn't find their attitude to be very accommodating. Firstly they implied that I may need to use more than one pack at once for longer or thicker hair,even though I explained to them that I had medium to fine short hair!. They then suggested that I purchase some of their temporary treatments to use alongside this supposed "permament"dye to maintain the colour longer-which I found to be a insulting suggestion as this one lasted so poorly,I doubted a temporary colourr would fare better. It's such a shame as like I've said the colour initially comes out beautifully vibrant and I loved it.However,i'd definitely recommend to anyone looking for a purple type colour to just stick with the better known brands that have a far cheaper price and definitely more longevity. ## Frequently Bought Together - Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair - ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF) - Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner, Gently Cleanses & Conditions, Semi-Permanent Hair Color, 23 Shades, 12 Fl Oz --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.in/products/129613912-smart-beauty-with-plex-plum](https://www.desertcart.in/products/129613912-smart-beauty-with-plex-plum) --- *Product available on Desertcart India* *Store origin: IN* *Last updated: 2026-05-08*