--- product_id: 1415856 title: "COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula" brand: "color wow" price: "₹ 6137" currency: INR in_stock: true reviews_count: 13 category: "Color Wow" url: https://www.desertcart.in/products/1415856-color-wow-root-cover-up-instant-grey-coverage-and-highlight store_origin: IN region: India --- # Cruelty-free & no harsh chemicals Water & sweat resistant Instant grey coverage COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula **Brand:** color wow **Price:** ₹ 6137 **Availability:** ✅ In Stock ## Summary > ✨ Instant root rescue for the polished pro 💼 ## Quick Answers - **What is this?** COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula by color wow - **How much does it cost?** ₹ 6137 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.in](https://www.desertcart.in/products/1415856-color-wow-root-cover-up-instant-grey-coverage-and-highlight) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Active All-Day Wear:** Sweat-proof and water-resistant formula keeps your look fresh from morning meetings to after-hours events. - • **Effortless & Mess-Free:** Award-winning powder formula applies smoothly with no cakey residue and washes out easily when you shampoo. - • **Volumizing Scalp Filler:** Fill in thinning spots and disguise exposed scalp for the appearance of thicker, fuller hair. - • **Clean & Conscious Beauty:** No dyes, peroxide, waxes, or PPDs—just a cruelty-free, paraben-free formula you can trust. - • **Flawless Root Camouflage:** Say goodbye to visible greys and regrowth with instant, natural-looking coverage that lasts all day. ## Overview COLOR WOW Root Cover Up is a lightweight, award-winning powder that instantly conceals grey roots and sparse areas with a natural, multi-dimensional finish. Its water and sweat-resistant formula stays put all day without harsh chemicals or mess, making it the go-to solution for busy professionals seeking flawless hair between salon visits. ## Description Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. ## Features - Camouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free. - Temporary color stays until shampoo’d out (you can swim in it!) - Fill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00FYSZDQ4 | | Best Sellers Rank | #1,507 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Mascaras & Root Touch Ups | | Brand | COLOR WOW | | Brand Name | COLOR WOW | | Color | Medium Brown | | Container Type | Box | | Customer Reviews | 4.2 out of 5 stars 21,588 Reviews | | Full Cure Time | 6 Months | | Global Trade Identification Number | 05060150185434 | | Hair Color Permanence | Permanent | | Hair Type | Chemically Treated | | Item Form | Powder | | Item Weight | 4.54 g | | Manufacturer | AmazonUs/FEDM1 | | Manufacturer Part Number | CW543 | | Material Features | Natural | | Material Type Free | Paraben Free | | Model Number | CW543 | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. | | Unit Count | 2.1 Grams | ## Product Details - **Brand:** COLOR WOW - **Color:** Medium Brown - **Item Form:** Powder - **Package Information:** Box - **Product Benefits:** Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. ## Images ![COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - Image 1](https://m.media-amazon.com/images/I/61uxg0TLvBL.jpg) ![COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - Image 2](https://m.media-amazon.com/images/I/619Hqe5XO+L.jpg) ![COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - Image 3](https://m.media-amazon.com/images/I/81keJV900bL.jpg) ![COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - Image 4](https://m.media-amazon.com/images/I/61vx0lbZfML.jpg) ![COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - Image 5](https://m.media-amazon.com/images/I/61DesN0qDRL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks** A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left. I love it. It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it. I highly recommend this product. I'm sure the one compact of powdered color will last me a full year if not longer. **Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?** A: I use this to cover silver / grey roots (80% +) in the front of my head. I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product, assuming the very light roots would lighten up the medium brown Color Wow. It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product. **Q: What are the ingredients in this product? Has it been evaluated for toxicity by a group like Skin Deep?** A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491. **Q: does this wash out of your hair in the rain? How many uses in the compact?** A: My hair hasn't been rained on. It has been snowed on and it didn't rinse out. It completely washes out during a shampoo. I don't know how many uses in the compact. I would think it varies according to how much outgrowth there is My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by C***L on November 22, 2025* ### ⭐⭐⭐⭐⭐ Review *by L***N on April 11, 2026* ### ⭐⭐⭐⭐⭐ Review *by S***. on April 16, 2026* ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.in/products/1415856-color-wow-root-cover-up-instant-grey-coverage-and-highlight](https://www.desertcart.in/products/1415856-color-wow-root-cover-up-instant-grey-coverage-and-highlight) --- *Product available on Desertcart India* *Store origin: IN* *Last updated: 2026-05-04*