For everyday use

I'm a retired hairdresser. Its a 10 line of hair care smells awesome. The products are conditioning and protect your hair from natural elements and hot tools.

Don’t let the price keep you from buying this product!! I have been buying this for a while, but this time I ordered from Amazon and I was blown away by the Large Bottle I received for the money! The packaging was wrapped extremely well so not to leak. , so this time it’s most definitely worth the money! I started using this shampoo because I had tried a small travel size leave in conditioner years ago, and I absolutely love it! You will first notice the amazing smell it has, and stays on your hair for days. This shampoo leaves a great smooth finish to my hair, as well as protects my color. I believe it effectively does what it says it will do, leaves your hair smooth and silky. I highly recommend it to anyone who hasn't tried it yet. Once you start using it, you'll never go back to any other brand of shampoo. I say order it!! It’s worth it, your Hair will Love You!

Love this shampoo. Been using it for a long time.

My hairdresser recommended this line of products because my hair all of a sudden was very dry, brittle, and breaking. As they say my hair was a hot mess for the first time in my life. It was so bad that I would not go out of the house without a hat or scarf. I was so embarrassed. What was worse was I had no idea how it my hair got that way. I hadn’t changed my hair routine at all. So, I went to my hairdresser for what was to be a Pixie hair cut from a chin length bob that I had🥲 although she did say that I did have to cut some of the dead ends and damaged hair off however, it didn’t have to be a pixie hair cut. She was telling me about the it’s a 10 hair product line and she said they were amazing and worked really well. She washed my hair with it’s a 10 shampoo and conditioner and immediately I felt the change of texture in my hair before the cut! The scent is very mild if any at all. When she was done I saw such an improvement in my hair with just the first use of it’s a 10. I was completely hooked. As soon as I got home I order the it’s a 10 miracle silk shampoo and the it’s a 10 miracle silk conditioner. Since she also recommended the mask I purchased it’s a 10 miracle silk hair mask, it’s a 10 miracle silk smoothing balm, and last but not least the it’s a 10 hair care blow dry flossing leave-in. They all do exactly as they say or better in my case. My hair couldn’t be happier. I recommend all of these hair line product 1,000%

This shampoo feels very luxurious for the price. Smells amazing and leaves my hair feeling moisturized and shiny. I have thin hair and it gets greasy easily. This shampoo cleans thoroughly and conditions.

I actually bought this when my son's girlfriend walked by and I had to smell her hair... It was heavenly, clean... I immediately had her text me what it was, and bought it on the spot. I didn't use conditioner a cpl of times just to see how it really affected my hair. It was soft, but not silky. I'm 58 and my greys changed the texture of my hair. I bought the mousse... It gave alot of volume. I had some great discounts for cvs so I bought the conditioner. I definitely saw silkier hair. I don't want to love it but I might just become a regular. Very happy with results and it can only get better because there are no sulfates.

Excellent

It works against the fizzes

Love smell and nice in hair

Excelente produto, proporciona hidratação a cada lavagem.

This is my 3rd or 4th bottle of this little gem. I was using loreal 10 in one leave in conditioner before this, but my curly ringlets hair was still matting quite badly and really difficult to brush out after washing it. So searching on amazon I found this. When it landed, I was gutted at how small the bottle is for the price. First time I tried it on my hair, a few spritzes after my shower, I thought Oh. Not really that impressed and should have bought the loreal again. Next day, after wash spritzed again and omg what a difference! My hair just literally brushed out like silk! It's obviously a product that gets better more it's used. So guess what? I bought the shampoo and conditioner to go with it. I can honestly say, I'm 56 and my hair just feels amazing , bouncy non frizzy curly hair and always gets compliments. The shampoo and conditioner are the same, the more you use it, the more lush your hair is.

Its a real great product

Best shampoo ever, and it arrived so fast!