Ultimate Guide to Facebook Advertising

Not only is this the nuts and bolts of advertising on Facebook. This book goes into business strategy and philosophy of business. Bob and Perry are masters of strategic advertising. Highly, highly recommended.

Great book! It has helped me to correctly and successfully set up my FB business account. I highly recommend this book.

I've followed Perry's work for years but am blown away with the depth and comprehensiveness of this book. The book successfully caters to both novice advertisers brand new to the FB interface, and provides advanced tips and optimisation strategies for more experienced advertisers. My experience is somewhere in the middle, and I found the book extremely valuable. The book demystifies the Facebook auction mechanics and bidding options (there are a lot!). I think David Nadler's chapter on 'choosing the best Facebook funnel' is worth the price of the book alone. Basically don't ramp up your Facebook spend until you've read this book! Also a great overview for business owners who want a high level understanding before hiring an agency.

Massive value and instructional video, on top of that, they provide a bonus sections with updated content, in my opinion, every serious advertiser knows that adaptation of part of the entrepreneurial journey, the “I don’t like video” “I don’t want to do video ads” cry cry thing… it’s normal, I get it, we will resist anything we don’t know, because I’m not used to either the video implementation either, I know how it fells, but it’s not about me/us… it’s about our customer/clients and how to use the best approach to get a sale/consult or whatever you’re trying to get out of fb ads. Adapt or die, be optimistic, and improve your advertising skills. Devour every content from Bob, Perry and other authors, they are the true Mavericks, great book by great marketers! Enjoy the read, Daniel

I love this book!!!...its the first time I have ever done an Amazon review....but it needs doing! Bob is, as we would say in the UK, an absolute LEDGE (legend!). Really well written, by genuine experts. I know this book took around 18 months to write, but thank you so much fellas for putting the time in. Well done. I am sure Bob wold not mind the analogy....it's a slam-dunk.