Clairol Professional Pure White 30 volumeCrème Developer, 16 oz

Hair dye Excellent product.

I was genuinely impressed by how well Clairol Professional Pure White performed—it delivered salon-quality results at a fraction of the cost. The creamy, easy-to-mix formula pairs perfectly with powder lighteners, giving smooth, even lift without harsh damage. While salons charge $150–400+ for bleach or highlights (sometimes over $300 per hour), I achieved comparable results at home for under $25. It’s predictable, gentle, and ideal for professional-looking results. With the right prep and aftercare, this developer exceeded my expectations and saved me a small fortune.

Love it, product works great

Stick with lady Clairol. I have just now applied and it requires mixing in a Black dish available at Amazon. Poor the color first and then a bit less of the 30 the developer. It will begin to fizz. Over pouring hurts only a little, but should be avoided. Apply to the hair with a small flat brush also available on Amazon. It may takes minutes to turn blonde. I rub it thoroughly into my scalp with my hands and rub. Wait the required time. It will begin to give you the blonde and it tends to stick only to the hairs and not your skin. Floor cleanup is easier. For blonde wait 45 minutes and for ultra cool black only 30 minutes. Use Clairol color with Clairol developer. The product is new!!

I bought this product because I was tired of buying the small boxes in the store that seem to have less than less product in it. I bought this along with the tub of lightning powder. It’s easy to mix. It’s very thick and creamy. I feel this is a great product. The directions on the bottle are easy to follow. I do recommend wearing gloves when you use this product. The smell is moderate and not overbearing. I’ve gotten this product on my skin and it does not burn me. I have used this product on my scalp as well as just on my hair. Buy the right lightning volume. It does lighten my hair quite a bit. Along with the lightning powder that I buy. Definitely a quality product. I will buy it again.