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  • ISBN-13: 9780593084007.
Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or...

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Fanocracy: Turning Fans into Customers and Customers into Fans

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