Public Relations: Strategies and Tactics
Product ID: 310429301
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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN . Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID , provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Review: Exactly what we ordered. - Exactly as described. Arrived earlier than expected. 100% smooth Review: Very pleasant experience with this purchase - I really liked it.
| Customer Reviews | 4.4 out of 5 stars 257 Reviews |
L**A
Exactly what we ordered.
Exactly as described. Arrived earlier than expected. 100% smooth
S**N
Very pleasant experience with this purchase
I really liked it.
M**Y
Good book to learn for communication!!
Great book with lots of great information. Some things seems too wordy. The author could’ve chipped some stuff out, but can’t complain too much.
R**Y
Good knowledge
Good book, too bad I rented it.
A**R
Five Stars
Perfect condition
A**R
Great book!
Great book! Got it in a great condition, too. Kudos to the sellers.
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