Universal Principles Of Design, Updated And Expanded Thirded: 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Better Design Decisions: 1 (Rockport Universal)

Genuine copy,Very Good Packaging, I have bought many books from various popular sellers online but I am very impressed by MM Mukhi & Sons...loved the bookmark

I must say, this is one of the best packages of joy I’ve ever received... ✨ A huge thank you to the seller for putting so much thought and care into the packaging. The product was beautifully packed, and the entire unboxing experience was absolutely wonderful. You can truly feel the effort and attention to detail. Thank you for making it such a delightful experience... ❤️

Bought it from MM munshi and sons, very sturdy packaging and quality also appears to be decent. I have enjoyed reading parts of edition #1 of the book (ebook). Buying this one for a friend who has no association with field of design/ux. :)

I really liked the book and the seller who placed a personal note inside the book.

We get complete overview of many folds of UX and UI in this book with examples for each principle showcasing the idea behind it. There are many UX laws, UI design models covered. A good read for beginners and for those who want to start deep diving in UX and UI career. And touch base for those who has already been practicing.

I do not recall to progressively purchase ALL 3 editions of ANY book but this one. In the past, I have even purchased copies for colleagues who always appreciated the quick education. Benefitting from a supremely curated catalog of 125 "universal principles", I was thus eagerly waiting for the 3rd edition that now has 200 of these entries. This is even more of a masterpiece than the past editions. The "universal" part is the whole book. This book is far more than design as we understand it. It ventures into decision making, problem solving, innovation, human psychology, science of color and many more things. First, some of the new entries are immediately accretive. "Don't eat the Daisies", for example, underlines the futility of "checklists" for randomly variable workspace with chaotic actors. e.g., trying to discipline kids with a checklists of "don't". 'Don't leave bike unlocked'. They would. But then you might see them eating Daisies on the dining table! It also says, in the preface - "best designers disregard these principles but only after knowing what they are". Checklists, on the other hand, are very useful in highly repetitive environments acted on by well-trained operators who, if wrong, could cause irreparable damage. Checklists rule in aviation and medicine where they are so universal it is almost "meta principle". Second, even a surface level understanding of this catalog will tool one with BOTH a very useful vocabulary ("horror vacui") and a set of frameworks (MAYA, Causal Reductionism) to think about complex problems. Think of this book as a high-end Stanley toolbox for intellectual analysis - you can and likely will go back even to the content to categorize, frame-set and capture the essential heuristics of a large-scope decision time and again. Third, a very handful - fewer than 10 - principles do not pass my own "universality" filter. They appear force fed. e.g., Test Pyramid. Not only is this a concept in a narrow field - software engineering, but even there it is not nearly as universal as, say, "Swiss Cheese Model" is to analyze catastrophic incidents. Test Pyramid is a mere pattern, not a principle, and one can use contextual alternatives like Canary Release, Rapid Anomaly Detection and Hotfix, Test Driven Development (where the pyramid is inverted - tests are written BEFORE code), or just simply MVP (Minimum Viable Product - essentially be OK without tests where rapid real-life feedback trumps internal quality feedback) etc. A few other entries perhaps lost its significant as they have become ubiquitous since the first edition of the book. Examples - Alignment, Storytelling, Prototyping etc. All inclusive, this hits the jackpot with higher than 90%+ entries - one of the 100 books I will NEVER part with. Or, at least till the 4th edition is out!

Well-designed book that gives you just enough information to get you thinking about your mindset and practices, whether it’s a business, a system, or an interface that you’re designing. Although it’s a collection of theoretical ideas, I found myself keen to apply many of them. Would highly recommend!

Everything is ok 👍

Muy buen libro, fácil de entender con buenos ejemplos y mucho contenido. Le pongo 4 estrellas porque llegó maltratado de algunas páginas.

Great book