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🌸 Wake up your hair, own your age, and never blend in!
Better Not Younger Wake Up Call Volumizing Biotin Shampoo is a sulfate-free, color-safe formula crafted for women over 40 with thinning hair. Enriched with biotin and botanical extracts like bamboo, hops, and sage, it provides weightless volume, strengthens strands, and nourishes mature hair without buildup. Designed to enhance natural lift and fullness, this clean, vegan shampoo supports hair health and confidence with every wash.


















| ASIN | B09DTNVM7S |
| Active Ingredients | Arctium Lappa (Burdock) Root, Humulus Lupulus (Hops), Salvia Officinalis (Sage), Bamboo |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #42,604 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,193 in Hair Shampoo |
| Brand | Better Not Younger |
| Brand Name | Better Not Younger |
| Customer Reviews | 4.3 out of 5 stars 618 Reviews |
| Hair Type | Thin |
| Item Dimensions | 2.1 x 2.1 x 7.4 inches |
| Item Form | Gel |
| Item Weight | 8 Ounces |
| Liquid Volume | 8.4 Fluid Ounces |
| Manufacturer | Better Not Younger |
| Manufacturer Part Number | WAKE-SH-8Z |
| Material Type Free | Paraben Free, Sodium Lauryl Sulfate Free, Sulfate Free |
| Model Number | 850000778016 |
| Number of Items | 1 |
| Other Special Features of the Product | Natural Ingredients, Not Tested On Animals |
| Product Benefits | Anti-Frizz, Anti-Hair Loss, Damage Control, Strengthening, Thickening, Volumizing |
| Recommended Uses For Product | Hair Breakage |
| Scent | Cherry Blossom |
| Scent Name | Cherry Blossom |
| Suitable Hair Color | All Hair Colors |
| UPC | 850000778016 |
| Unit Count | 8.4 Fluid Ounces |
J**K
Great Product
Great product leaves your hair feeling and looking great. Never dry or fly away !
I**M
Great Shampoo
It really cleans my hair well. When I use nioxin treatment after washing, it makes my hair look thick. That's a good thing for me.
S**E
Very kind to fine hair
My skin seems to be allergic to rosemary (which this product does NOT have, unlike many other similar volumizing shampoos). So, when I've used other products targeting those of us with fine hair which do contain rosemary, my hair falls out in handfuls while and after shampooing-- not was I hoping for! This product is great-- no more wads and wads of hair in the drain while shampooing, has a lovely floral but not overpowering scent, cleans well, leaves hair silky with good lift and volume (I use a good quality conditioner too, but before applying conditioner, and after shampooing with this shampoo, hair already feels silky and clean). It's not cheap in price, but it's worth the price IMO and a little of it goes a fairly long way.
A**O
Good shampoo
This bottle has lasted me a long time. Decent shampoo.
M**I
Fuller looking hair.
It really does do what it says it will do. I have baby fine hair. After washing my hair everyday, I use this spray and rub in in my scalp. In the morning I wake up with fuller, thicker looking hair. I also love the smell of it.
N**L
Great product- horrible bottle wastes it
I love this product. I hate that 1/4-1/3 of it won’t come out of the bottle as the level of product gets lower in bottle. It is too expensive to waste any and to pay this much, we shouldn’t have to water it down to get it out. They need to package it more effectively for the user.
A**R
Favorite shampoo and conditioner
Great product and quick shipping!
D**E
Great smelling thickening hair shampoo
I am a regular customer. I use only the shampoo as you get older your hair thins out and so this makes it nice and thick and it smells great.
Trustpilot
2 weeks ago
2 months ago