---
product_id: 392221265
title: "Marketing Management, Global Edition"
price: "₹ 12045"
currency: INR
in_stock: true
reviews_count: 13
url: https://www.desertcart.in/products/392221265-marketing-management-global-edition
store_origin: IN
region: India
---

# Marketing Management, Global Edition

**Price:** ₹ 12045
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing Management, Global Edition
- **How much does it cost?** ₹ 12045 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.in](https://www.desertcart.in/products/392221265-marketing-management-global-edition)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Forundergraduate and graduate courses in marketing management. Thegold standard for today’s marketing management student The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.

Review: Great Starting Point for Marketing Students: Easy to Read and Full of Practical Examples - The book is an excellent resource for students beginning their journey in the field of marketing. The language is clear, accessible, and easy to follow, with plenty of practical examples that help illustrate and reinforce the concepts. On a separate note, the delivery was flawless—even all the way to Colombia, everything arrived perfectly.
Review: Managing marketing - Kotler has been publishing marketing works for over 57 years. That is more than half a century of being the father of marketing, spreading knowledge so that we can become better professionals. In its international edition, together with Keller and Chernev, they present the concepts that, when applied, will help you successfully manage a marketing plan and department for your corporate or personal brand.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #253,988 in Books ( See Top 100 in Books ) #21 in Global Marketing (Books) #22 in Product Management #553 in Sales & Selling (Books) |
| Customer Reviews | 4.4 out of 5 stars 109 Reviews |

## Images

![Marketing Management, Global Edition - Image 1](https://m.media-amazon.com/images/I/615QyRDhIRL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great Starting Point for Marketing Students: Easy to Read and Full of Practical Examples
*by G***A on September 14, 2025*

The book is an excellent resource for students beginning their journey in the field of marketing. The language is clear, accessible, and easy to follow, with plenty of practical examples that help illustrate and reinforce the concepts. On a separate note, the delivery was flawless—even all the way to Colombia, everything arrived perfectly.

### ⭐⭐⭐⭐⭐ Managing marketing
*by D***S on December 16, 2024*

Kotler has been publishing marketing works for over 57 years. That is more than half a century of being the father of marketing, spreading knowledge so that we can become better professionals. In its international edition, together with Keller and Chernev, they present the concepts that, when applied, will help you successfully manage a marketing plan and department for your corporate or personal brand.

### ⭐⭐⭐⭐⭐ A very good, recent and relevant text book
*by A***R on May 14, 2025*

Excellent text book as usual Kotler and team.

## Frequently Bought Together

- Marketing Management, Global Edition
- All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.in/products/392221265-marketing-management-global-edition](https://www.desertcart.in/products/392221265-marketing-management-global-edition)

---

*Product available on Desertcart India*
*Store origin: IN*
*Last updated: 2026-06-12*