normcore signature shampoo

Love this shampoo. My hairdresser recommended I get this to use with my extensions. It cleans my hair well and smells so good. It is soft on my extensions, helping them to last longer and stay moisturized. I typically have oily roots, but this does not add to the oiliness of them at all. Overall, a great shampoo!

I tried this shampoo last week and honestly? Loved it! My hair felt super soft right after the first wash—no frizz, no dryness, just that fresh, bouncy vibe. The scent is light and kinda addictive, not overpowering at all. For the price, it punches way above its weight. Definitely repurchasing—10/10 would recommend!

The shampoo and conditioner are both super hydrating. The shampoo is a little dense, so I would use a dime sized amount to wash my hair twice. The conditioner is lighter in terms of weight than the shampoo. I can instantly feel the moisturizing effect as I apply the conditioner to the ends of my hair. The fragrance of the shampoo and conditioner is sweet and can be a little intense at first but after multiple uses, the fragrance is pleasant and not overwhelming. I can go about three days without washing my hair and my hair still smells good. Good to see there are no harsh sulfates or other added chemicals that create too much or unnecessary lather. There is some lather when you rub it in your hands first before applying to your scalp—which is nice feedback to know that it’s working. I did not experience much hair loss at first use, but after using it a while, I did experience an average amount of hair loss but not too much so it is normal and not concerning. My hair feels clean and fresh after every wash so it is highly effective and worth spending a few dollars more for quality. Overall, a little bit goes a long way.

This shampoo is honestly amazing. I have Grave's Disease and have issues with thinning hair. I saw a review for this shampoo in a magazine and thought I would try it. It really is as good as they say. It has helped with my hair thinning. It has also made my hair shiny and soft. This shampoo accidentally got sent to my niece and her husband one time, when I forgot to reset my address and they used it and they too have loved it and used nothing else. Definitely give it a try.

Moisturizing for my fine hair without weighing it down. Awesome scent!

Love that I can buy Amika on Amazon! It arrived just like it would from Amika. Value was ok, you can get better deals on the Amika site but if you need it quicker, this is the way to go. It arrived overnight. This shampoo is absolutely the best. Great for all hair types and smells AMAZING!

The salon my hair stylist works for uses strictly Amika products. I had never seen the brand before switching to my new stylist, but I’m so so glad I’ve discovered it. I had been cycling thru a few different shampoo/conditioners due to scalp psoriasis & oily hair, but couldn’t really find one that tackled all of my problems. That is, until I started using Amika! Pros: - a little goes a long way (I shampoo twice and I def use less product w/ Amika compared to other brands) - it hydrates my hair without making it heavy - I’m able to go more days between washes as my scalp doesn’t get as oily as quickly - no more flakes!! - no itchiness or redness - smells AMAZING - makes my hair super shiny and soft - the ingredients are clean compared to other brands Cons: - price (worth it in my opinion, but if it’s a little too much for you, Amika has a sister brand called Eva NYC that’s available in target) - the large bottles are a bit hard to work with due to it not coming with a pump nor a squirt top. I personally refill some plain pump bottles I got off Amazon, but it can definitely get messy. Overall an 11/10

I will never use another shampoo again 😍 thr smell is divine✨️! The cleanse is Chef's Kiss🤌 **IF YOU HAVE HEAT DAMAGED HAIR** this is the regimen you NEED! I got impatient wanting to try the new tiktok wavytalk heating round brush i got for christmas and let me TELL YOU !! my hair was GUMMY after!! After a couple washes I realized I needed to do something ASAP or risk having to cut it all off. I could not brush through it dry 😭 & then with only ONE wash using these 4 products and my fingers glide through my hair like the damage was never there HONEY!! Buy this product. You will not regret it. It feels expensive for the amount you get but its 1,000% worth it 😍🤌✨️

Quality delivery and great products

Love it smells gorgeous got even better after several washes

It stopped the itching I developed from another product just after the first wash and added bounce and volume to the hair.

Great for my color-treated hair. Gives it just the right amount of moisture but isn’t too heavy.

Good product