--- product_id: 47891212 title: "DIRECTIONS Hair Colour (4 Pots)" brand: "la riche" price: "β‚Ή 5039" currency: INR in_stock: true reviews_count: 13 category: "La Riche" url: https://www.desertcart.in/products/47891212-directions-hair-colour-4-pots store_origin: IN region: India --- # 30 min quick color fix 100% animal-free formula 4 customizable vibrant tubs DIRECTIONS Hair Colour (4 Pots) **Brand:** la riche **Price:** β‚Ή 5039 **Availability:** βœ… In Stock ## Summary > πŸŽ‰ Unleash your inner artist with colors as bold as your ambition! ## Quick Answers - **What is this?** DIRECTIONS Hair Colour (4 Pots) by la riche - **How much does it cost?** β‚Ή 5039 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.in](https://www.desertcart.in/products/47891212-directions-hair-colour-4-pots) ## Best For - la riche enthusiasts ## Why This Product - Trusted la riche brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Fast & Fabulous:** Just 15-30 minutes to transform your hair and turn heads. - β€’ **Universal Appeal:** Perfect for all hair types and ideal for dark brown bases. - β€’ **Ethically Beautiful:** Animal-free, natural ingredients for guilt-free glam. - β€’ **Mix & Match Your Vibe:** Choose any 4 colors to create your signature look instantly. - β€’ **Semi-Permanent Brilliance:** Demi-permanent formula delivers bold, fade-resistant hues without commitment. ## Overview La Riche Directions Hair Colour 4-Pack offers a customizable, semi-permanent hair dye experience with 4 tubs of vibrant, animal-free gel formula. Designed for all hair types, especially dark brown, it delivers quick, fade-resistant color in just 15-30 minutes, empowering you to express your unique style with ethical confidence. ## Description Product description This is a MIX AND MATCH listing-please choose your colours shown on the advertised colour chart La Riche Directions La Riche have been producing brilliance in the form of La Riche Directions hair dye since 1981, and their semi permanent colours are great for adding a wild new colour to your look. With such a massive selection of wonderfully bright and stunning colours, La Riche should definitely be at the top of your list when you want to change your shade. Directions 1. Thoroughly mix the hair dye powder in a tub. 2. Apply mixed evenly to dry and clean hair, starting from roots. 3. Leave on for recommended time (usually 15-30 minutes) before rinsing it out. 4. Follow up with appropriate care routine. Review: One of the best semi hair dyes on the market - Love this, used it for years, I'm a hairdresser and I use it on myself, friends and family,you don't need a lot and lasts for weeks I'd say at least a month staying really bright and fades off gradually, when you re do your roots just use a comb and comb through any excess colour through your existing colour to refresh and brighten it up, highly recommend 😁 Review: Great when I dip dyed my hair - I brought 2 tubs of directions hair dye when dip dying my hair blue. I already have quite blonde hair which can be sort of brassy in some parts but also very light in others, and because I didn't really want to damage my hair , I did not bleach it before hand. The colour still came out. I mixed conditioner with the dye before I put it on my hair hoping that it might come out faster , but then I decided to dye back over the top of it without mixing it with conditioner as it was already fading quite fast, and I wanted it to last a bit longer than that. Because my hair is sort of yellow-blonde and not bleached white, when I applied Atlantic blue onto the ends, predictably it went more greeney. To fix this, I mixed it with directions violet so the very ends would be more blue. What I did was : 1) mixed Atlantic blue with very small amount of conditioner and put it all over where I wanted it dip dyed . I blended it up so my hair faded into the colour 2)mixed the pure Atlantic blue hair dye with the pure violet hair dye and put that about three quarters of the way up the part that I already dyed, then blended it . 3) I left this in for 3 hours (you definitely don't need to put it on for that long, I just left it anyway) , and then washed it out. The result was a darkish green-blue which faded into a really dark blue. I love the result so much. I don't know how long it will last but 2 years ago I did it with lagoon blue (only went a light green, would not recommend on unbleached blonde hair if you actually want a stand out blue) and it lasted 3 weeks and sort of stained and never really came out. Therefore I'm guessing that over 6 weeks when I leave this one in, it will fade but stain my hair (I'm fine with cutting it out anyway). Overall : very good hair dye, does not damage hair, shows up well on light blonde hair , lasts a long time, smells okay, good for blending and mixing. ## Features - 4 x TUBS DIRECTIONS Hair Dye/Colour CHOOSE ANY COLOURS by La Riche - PLEASE MESSAGE WITH THE NAME OF THE COLOURS YOU WANT TO US SEND. RIGHT AFTER PURCHASE. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0052DNC46 | | Benefits | Hair Coloring | | Best Sellers Rank | 745 in Beauty ( See Top 100 in Beauty ) 13 in Semi-Permanent Hair Colour | | Brand | La Riche | | Brand Name | La Riche | | Colour | dark brown | | Container Type | Jar | | Customer Reviews | 4.3 out of 5 stars 15,727 Reviews | | Full Cure Time | 30 Minutes | | Hair Color Permanence | Demi-Permanent | | Hair Type | All | | Hair type | All | | Item Form | Gel | | Item form | Gel | | Manufacturer | La Riche | | Manufacturer Part Number | B0052DNC46 | | Material Features | Natural | | Material Type Free | Animal-free | | Model Number | A-100 | | Number of Items | 4 | | Package Size Name | Pack of 4 | | Package information | Jar | | Product benefits | Hair Coloring | | Recommended Uses For Product | Hair coloring and padding | | Set Name | 4-Pack Directions Hair Dye Set | | Suitable Hair Colour | Dark Brown | | UPC | 785923863337 798525632546 | | Unit Count | 352.0 millilitre | ## Product Details - **Brand:** La Riche - **Colour:** dark brown - **Hair type:** All - **Item form:** Gel - **Material Type Free:** Animal-free - **Material feature:** Natural - **Number of items:** 4 - **Package information:** Jar - **Product benefits:** Hair Coloring - **Unit count:** 352.0 millilitre ## Images ![DIRECTIONS Hair Colour (4 Pots) - Image 1](https://m.media-amazon.com/images/I/817PfQXA4DL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: how do i choose my colour?** A: For anyone that can't find how to message the seller: Go to "your orders", under the product description you will find "Sold by: [seller's name]", click on the seller's name then click on "ask a question". In the automated chat you will have the option the elect the product "to customise", then write your colours, done! **Q: Can you mix and match 4 different colours or can you only order 4 of the same colour?** A: Hi SarahYour welcome to mix and match colours as you like, We hold all colours in stock at all times.Hope this helpsThanksSamRock Collection **Q: what is the email address where i can send the colours that i want to after ive made my purchase? thanks** A: To request your hair colour after purchase go to: β€’ Your orders β€’ The product β€’ Order info [change this order] β€’ Contact provider β€’ Customise a product β€’ Write your preferred colours β€’ send e-mail You’re welcome :) **Q: Can you buy 4 different colors or do they have to be the same?** A: We do allow different colours, just message us once you have purchased. JMH Wholesalers. ## Customer Reviews ### ⭐⭐⭐⭐⭐ One of the best semi hair dyes on the market *by M***A on 12 September 2026* Love this, used it for years, I'm a hairdresser and I use it on myself, friends and family,you don't need a lot and lasts for weeks I'd say at least a month staying really bright and fades off gradually, when you re do your roots just use a comb and comb through any excess colour through your existing colour to refresh and brighten it up, highly recommend 😁 ### ⭐⭐⭐⭐⭐ Great when I dip dyed my hair *by A***R on 28 July 2016* I brought 2 tubs of directions hair dye when dip dying my hair blue. I already have quite blonde hair which can be sort of brassy in some parts but also very light in others, and because I didn't really want to damage my hair , I did not bleach it before hand. The colour still came out. I mixed conditioner with the dye before I put it on my hair hoping that it might come out faster , but then I decided to dye back over the top of it without mixing it with conditioner as it was already fading quite fast, and I wanted it to last a bit longer than that. Because my hair is sort of yellow-blonde and not bleached white, when I applied Atlantic blue onto the ends, predictably it went more greeney. To fix this, I mixed it with directions violet so the very ends would be more blue. What I did was : 1) mixed Atlantic blue with very small amount of conditioner and put it all over where I wanted it dip dyed . I blended it up so my hair faded into the colour 2)mixed the pure Atlantic blue hair dye with the pure violet hair dye and put that about three quarters of the way up the part that I already dyed, then blended it . 3) I left this in for 3 hours (you definitely don't need to put it on for that long, I just left it anyway) , and then washed it out. The result was a darkish green-blue which faded into a really dark blue. I love the result so much. I don't know how long it will last but 2 years ago I did it with lagoon blue (only went a light green, would not recommend on unbleached blonde hair if you actually want a stand out blue) and it lasted 3 weeks and sort of stained and never really came out. Therefore I'm guessing that over 6 weeks when I leave this one in, it will fade but stain my hair (I'm fine with cutting it out anyway). Overall : very good hair dye, does not damage hair, shows up well on light blonde hair , lasts a long time, smells okay, good for blending and mixing. ### ⭐⭐⭐⭐⭐ Stunning stunning stunning *by K***. on 27 August 2026* Literally perfect. I was sceptical as not a brand I’d heard of before but there colour pay off is insane. I have a peekaboo colour with black on the top half and one pot did half my hair and my hair is longggg. So happy with it would recommend just be SUPER CAREFUL as it stains skin BAD ## Frequently Bought Together - DIRECTIONS Hair Colour (4 Pots) - Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml - Schwarzkopf LIVE Intense Lightener, Permanent Blonde Bleach Hair Dye, With Brigtening Oil Booster, Lifts Hair Up To 9 Levels - Max Blonde 00B --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.in/products/47891212-directions-hair-colour-4-pots](https://www.desertcart.in/products/47891212-directions-hair-colour-4-pots) --- *Product available on Desertcart India* *Store origin: IN* *Last updated: 2026-10-22*