--- product_id: 49550915 title: "Sugarflair White Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable" brand: "sugarflair colours" price: "₹ 1618" currency: INR in_stock: true reviews_count: 13 category: "Sugarflair Colours" url: https://www.desertcart.in/products/49550915-sugarflair-white-extra-food-colouring-paste-42g-maximum-concentrated-paste store_origin: IN region: India --- # Vegan & allergen-friendly Super concentrated paste 42g jar, easy to use Sugarflair White Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable **Brand:** sugarflair colours **Price:** ₹ 1618 **Availability:** ✅ In Stock ## Summary > 🎂 Paint your passion with the power of pure, concentrated colour! ## Quick Answers - **What is this?** Sugarflair White Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable by sugarflair colours - **How much does it cost?** ₹ 1618 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.in](https://www.desertcart.in/products/49550915-sugarflair-white-extra-food-colouring-paste-42g-maximum-concentrated-paste) ## Best For - sugarflair colours enthusiasts ## Why This Product - Trusted sugarflair colours brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Trusted UK Quality:** From a leading British brand with 7,499+ glowing reviews—join the pro bakers’ club. - • **Versatile Application:** Perfect for fondant, buttercream, cake batter, or even edible paint techniques. - • **Long-Lasting Freshness:** Screw-top jar keeps your paste fresh and ready for your next masterpiece. - • **Clean & Conscious Baking:** Kosher certified, vegan, gluten-free, and allergen-safe for guilt-free creativity. - • **Intense Colour, Minimal Effort:** Achieve vibrant shades with just a tiny dab—less paste, more impact. ## Overview Sugarflair White Extra Food Colouring Paste is a 42g jar of super-concentrated, glycerin-based food dye designed for professional-quality cake decorating. Vegan, kosher, gluten-free, and allergen-friendly, it delivers intense white colour without altering your icing or batter consistency. Ideal for fondant, buttercream, and more, this UK-made paste ensures vibrant, long-lasting results with minimal product use. ## Description Product description Get maximum colour in just one jar of Sugarflair Maximum Concentrated Food Colouring Paste. This super-concentrated paste means you need less so you use less to get the desired shade to compliment your special occasion cakes and cake decorations. Use to colour fondant, flower paste, buttercream, cake mixes (any many other icings) without changing the consistency of the medium used. Eight intense shades to choose from. Use right from the jar or thin with rejuvenator spirit for bright bold paint. Quality concentrated food colouring paste from one of the UK’s leading baking suppliers. Ingredients Humectant: E422 glycerol; thickener: silica E551; colour: E171 Titanium Dioxide Directions Add the paste colour a little at a time using a cocktail stick or small spatula to achieve different shades and depth of colour, remembering that the colour may intensify as it develops over time. Box Contains 1 pot per box all the same colour Manufacturer Contact Information Sugarflair Colours Ltd. 2a Armstrong Road, Manor Trading Estate, Benfleet, Essex, SS7 4PW. Review: Huge Range of colours, Good Quality - I use Sugarflair as my go to food colouring, this is a gel type consistency not a liquid so does water down the buttercream. A huge range of colours and can be purchased in sets of 3, 6 etc which is better value for money. Highly recommended Review: very pigmented and bright! - very pigmented i used black and red for this birthday cake would recommend this rather than ones u get at the stores ! ## Features - Super Concentrated Food Colouring Paste - Sugarflair Extra Maximum Concentrated Food Colouring Paste colours are highly concentrated so you need less of the colour to achieve the desired shade. - Add intense colour to your cakes and bakes with these Extra concentrated colours including Black, Blue, Brown, Green, Orange, Purple, Red, White and Yellow food colouring paste. - Easy To Use - Use right from the jar with pastes and mixes or use as a paint by adding a little water or rejuvenator spirit. Once complete, replace the screw-top cap and it’ll stay fresh for reuse. The extensive Sugarflair range has everything you need from food colouring paste to edible sprinkles to give your cakes that professional touch. - 100% Food Safe & Allergen-Friendly – Kosher certified. Free from nuts, gluten, alcohol, GMOs. Suitable for vegetarian, vegan, and halal diets. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00HAUVUAM | | Allergen Information | Contains: Barley Free, Crustacean Free, Gluten Free, Kamut Free, Nut Free | | Allergen information | Contains: Barley Free, Crustacean Free, Gluten Free, Kamut Free, Nut Free | | Best Sellers Rank | 740 in Grocery ( See Top 100 in Grocery ) 4 in Food Colouring 108 in Cake Decorations | | Brand | Sugarflair Colours | | Brand Name | Sugarflair Colours | | Colour | White | | Container Type | jar | | Country of Origin | United Kingdom | | Customer Reviews | 4.6 out of 5 stars 7,499 Reviews | | Diet Type | Gluten Free, Vegan, Vegetarian | | Flavour | White | | Formulation Base | Glycerin-Based | | Item Form | Paste | | Item Type Name | White Extra Food Colouring Paste | | Item Weight | 42 Grams | | Item form | Paste | | Item weight | 42 Grams | | Manufacturer | Sugarflair Colours | | Manufacturer Contact Information | Sugarflair Colours Ltd. 2a Armstrong Road, Manor Trading Estate, Benfleet, Essex, SS7 4PW. | | Model Number | J401 | | Number of Items | 1 | | Number of Pieces | 1 | | Part Number | J401 | | Region of Origin | Great Britain | | Size | 42 g (Pack of 1) | | Speciality | Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets. Speciality Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets. See more | | Specialty | Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets. | | UPC | 610370673812 | | Unit Count | 42.0 gram | ## Product Details - **Allergen information:** Contains: Barley Free, Crustacean Free, Gluten Free, Kamut Free, Nut Free - **Brand:** Sugarflair Colours - **Colour:** White - **Item form:** Paste - **Item weight:** 42 Grams - **Manufacturer:** Sugarflair Colours - **Number of items:** 1 - **UPC:** 610370673812 - **Unit count:** 42.0 gram ## Images ![Sugarflair White Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable - Image 1](https://m.media-amazon.com/images/I/71dyEhvGMpL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Huge Range of colours, Good Quality *by C***R on 19 June 2026* I use Sugarflair as my go to food colouring, this is a gel type consistency not a liquid so does water down the buttercream. A huge range of colours and can be purchased in sets of 3, 6 etc which is better value for money. Highly recommended ### ⭐⭐⭐⭐⭐ very pigmented and bright! *by C***E on 10 August 2026* very pigmented i used black and red for this birthday cake would recommend this rather than ones u get at the stores ! ### ⭐⭐⭐⭐⭐ Red food colouring that actually makes things red! *by G***S on 27 July 2026* So impressed with this colouring. Finally found something that gave my Red Velvet cake an actually red colour. Also, the first time I have been able to colour my own white fondant with red and get something other then pink. Perfect. ## Frequently Bought Together - Sugarflair White Extra Food Colouring Paste, Maximum Concentrated Food Colouring for Buttercream, Sugar Paste, Royal Icing, Cake Mixes and More! Vibrant Colour Food Dye - 42g - Sugarflair Food Colouring Paste Blood Red, Spectral Highly Concentrated Food Colouring for Buttercream, Sugar Paste, Royal Icing, Cake Decorations and More! Vibrant Colour Food Dye! - 25g - Rainbow Dust ProGel Professional Food Colouring (Red, 25g) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.in/products/49550915-sugarflair-white-extra-food-colouring-paste-42g-maximum-concentrated-paste](https://www.desertcart.in/products/49550915-sugarflair-white-extra-food-colouring-paste-42g-maximum-concentrated-paste) --- *Product available on Desertcart India* *Store origin: IN* *Last updated: 2026-09-21*