--- product_id: 51198586 title: "Loreal INOA 6.40 RUBILANE 60GRM V511" brand: "l'oréal professionnel paris" price: "₹ 3843" currency: INR in_stock: true reviews_count: 8 category: "L'oréal Professionnel Paris" url: https://www.desertcart.in/products/51198586-loreal-inoa-6-40-rubilane-60grm-v511 store_origin: IN region: India --- # 35 min full cure time Ammonia-free formula 100% grey coverage Loreal INOA 6.40 RUBILANE 60GRM V511 **Brand:** l'oréal professionnel paris **Price:** ₹ 3843 **Availability:** ✅ In Stock ## Summary > ✨ Unlock radiant, salon-grade colour without the fuss! 🌿 ## Quick Answers - **What is this?** Loreal INOA 6.40 RUBILANE 60GRM V511 by l'oréal professionnel paris - **How much does it cost?** ₹ 3843 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.in](https://www.desertcart.in/products/51198586-loreal-inoa-6-40-rubilane-60grm-v511) ## Best For - l'oréal professionnel paris enthusiasts ## Why This Product - Trusted l'oréal professionnel paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Tailored to You:** Mix and match shades for a personalized colour cocktail that perfectly complements your unique style. - • **Gentle Yet Powerful:** Ammonia-free, oil-enriched formula delivers vibrant colour while conditioning your hair for a silky finish. - • **Salon-Quality Shine:** Enjoy up to 3 levels of glossy, natural-looking colour that turns heads and boosts your confidence. - • **Comfort Meets Luxury:** No harsh odours and improved comfort during application—because your hair colour experience should be as relaxing as it is stunning. - • **Flawless Grey Coverage:** Say goodbye to pesky roots with 100% grey hair coverage that keeps you looking effortlessly polished. ## Overview L'Oréal INOA 6.40 Rubilane is a professional-grade, ammonia-free permanent hair colour that delivers 100% grey coverage with up to 3 levels of long-lasting, glossy shine. Enriched with oils, it conditions hair while providing vibrant, natural-looking colour in just 35 minutes—perfect for the modern professional seeking effortless luxury and confidence. ## Description Product Description Discover our colour innovation! Our first permanent hair colour without ammonia is enriched with oils and delivers the colour to the heart of the hair. What's left is beautiful colour that's bright and looks natural. Plus, INOA leaves hair feeling conditioned with sublime colour radiance until your next colour appointment. Experience our ultimate in luxury colour, with improved comfort during the development time and no odour. So you can sit back and enjoy the salon! Greys? No problem! INOA gives you high coverage, up to 100%, whilst still keeping the colour looking bright and luminous. With a full range of colours, ask your hairdresser which INOA shade, or cocktail of shades, is perfect for you. Directions For optimal use of the product, consult a professional salon closest to you for a hair analysis. Prepare your own hair and mix the product as required according to the instructions of the professional. Apply the product with the appropriate techniques, leave it on for 35 minutes, then rinse and follow the directions for post-staining care. Review: Will buy again - Great product Review: Salon-like colour for a lot less £££ and no ammonia - My hairdresser uses this, but I am not sure the exact shade (my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour) so I bought this (#3) and the shade #2, plus the peroxide developer (massive 1L bottle) back in May, but I was reluctant to use it in case I didn’t get it right / it didn’t cover my white roots properly. Important to know that - unlike the usual brands of hair colour you can buy from a chemist or supermarket - this is just a tube of colour. You need to buy the Inoa developer (peroxide) separately and it needs to be the % (strength) required for your colour (i.e. for dark hair It is 20%). After waiting for a long time - my roots were c. 3” long and pearly, blinding white - I finally decided to colour my own hair today, as I couldn’t look in the mirror anymore, but I am still not confident enough going out Post-lockdown and coming in close contact with people in a salon. Messy and time consuming (as per brilliant advice from a fellow desertcart shopper, best use a kitchen scales to weigh 60g of developer / peroxide once you have squeezed the 60g tube of colour (or half of each tube, as I did) into a bowl) the result was salon-like and my hair is back to “normal”! It has freed me from having to wear a wide Lycra band to cover my badger-like roots during video calls or going for walks. My husband keeps saying that I look 10 years younger (bless...). I should have done it a long time ago (pre-pandemic, I had my roots done every three weeks, but I hadn’t been to a hairdresser since 12 March until doing the colour myself today). I have now ordered a couple more tubes, for when those pesky roots start showing up again and I don’t feel like having to wear a mask to have my hair done. The advice from fellow desertcart shoppers on what strength peroxide / developer to buy and the weighing of the colour + developer right proportions was brilliant and invaluable. ## Features - Covers up to 100% of grey hairs - Long-lasting and natural-looking permanent colour - Up to 3 levels for long lasting, glossy colour ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B003OS6KO0 | | Benefits | Brightening | | Best Sellers Rank | 6,320 in Beauty ( See Top 100 in Beauty ) 88 in Permanent Hair Colour | | Brand | L'Oréal Professionnel Paris | | Brand Name | L'Oréal Professionnel Paris | | Colour | 6.40 Intense Dark Copper Blonde | | Container Type | Tube | | Customer Reviews | 4.5 out of 5 stars 3,271 Reviews | | Full Cure Time | 35 Minutes | | Global Trade Identification Number | 03474630481572 | | Hair Color Permanence | Permanent | | Hair Type | Normal Hair | | Hair type | Normal Hair | | Item Form | Cream | | Item Type Name | 6.45 | | Item Weight | 0.09 Grams | | Item form | Cream | | Manufacturer | L'Oreal | | Material Features | Ammonia Free | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Package information | Tube | | Product benefits | Brightening | | UPC | 773602344918 | | Unit Count | 60.0 Grams | ## Product Details - **Colour:** 6.40 Intense Dark Copper Blonde - **Package information:** Tube - **Product benefits:** Hair Coloring - **Brand:** L'Oréal Professionnel - **Item form:** Cream - **Hair type:** Normal Hair - **Number of items:** 1 - **Unit count:** 60.0 gram - **Material feature:** Vegan - **Material Type Free:** Ammonia Free ## Images ![Loreal INOA 6.40 RUBILANE 60GRM V511 - Image 1](https://m.media-amazon.com/images/I/41JJDIJiUQL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Hi which Inoa will achieve a nice ‘baby blond’ strand (when used with a 10.31 golden ash root and 6 dark blond contrast for sunkissed look? Thx 👍🙂** A: Hello, I’m not sure. I use the 9 mixed with 10.13 as a root touch up. Sorry can’t be of more help. **Q: I recieved the item promptly . there are no english instructions included . can you please advise. thankyou** A: Hi Sue you need the Inoa preoxude and mix equal amount of both and leave it on for 35 minutes. **Q: Please help There are no English instructions !!** A: : Mix the colouring cream in the recommended ratio with the Inoa rich Oxidant ODS which was specially designed for this hair dye. For a natural touch-up and reviving of colour, use the 3% or 6% oxidants. If you need to cover more prominent grey hair or change your colour by several shades, choose the 9% oxidant. The oxidant cream is not included with this product. Purpose Professional Hair Dye L’Oréal Professionnel is a premium French brand of haircare products with a tradition going back many years. It belongs to the world-renowned company L’Oréal, founded in 1909 by Eugène Schueller. This young chemist developed a special hair dye formula that quickly gained popularity amongst Parisian hairdressers. For over a hundred years, the brand has been helping its customers to discover their distinctive beauty and self-confidence. L’Oréal Professionnel products are developed using the latest innovative technologies in collaboration with the best hairdressers. The wide portfolio of brands includes professional hair care products such as L’Oréal Professionnel hair dyes and styling products, as well as shampoos, masks and other hair care products that are used by hairdressers and stylists throughout the world. L’Oréal Professionnel hair care is a guarantee that you will really enjoy the best for your hair. The brand is part of major fashion shows around the world that show off new trends. Discover the secrets of beautiful hair and enjoy professional care with L’Oréal Professionnel. 5.0 Write review 3 ease of application cosmetic quality satisfaction with the results Newest rewiews Beautiful colour; very easy to mix and use. Highly recommend. xKelseyx 20 February 2020 Was this review helpful? Yes 0 | No 0 Great product. Great price JK 29 January 2020 Was this review helpful? Yes 0 | No 0 This is the best hair colour, ever since using it my hair is in excellent condition, the colour is rich and warm and leaves my hair silky smooth. I’ve had lots of comments on how good my hair looks, people like be the colour and ask what shampoo I use to make it shine Inoa is professional dye,there will be no instructions. Mix the colouring cream in the recommended ratio(1:1) with the Inoa rich Oxidant ODS which was specially designed for this hair dye. For a natural touch-up and reviving of colour, use the 3% or 6% oxidants. If you need to cover more prominent grey hair or change your colour by several shades, choose the 9% oxidant. The oxidant cream is not included with this product **Q: Does this have parfum in it** A: I haven't notice a parfum smell ## Customer Reviews ### ⭐⭐⭐⭐⭐ Will buy again *by M***A on 4 August 2025* Great product ### ⭐⭐⭐⭐⭐ Salon-like colour for a lot less £££ and no ammonia *by B***L on 20 July 2020* My hairdresser uses this, but I am not sure the exact shade (my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour) so I bought this (#3) and the shade #2, plus the peroxide developer (massive 1L bottle) back in May, but I was reluctant to use it in case I didn’t get it right / it didn’t cover my white roots properly. Important to know that - unlike the usual brands of hair colour you can buy from a chemist or supermarket - this is just a tube of colour. You need to buy the Inoa developer (peroxide) separately and it needs to be the % (strength) required for your colour (i.e. for dark hair It is 20%). After waiting for a long time - my roots were c. 3” long and pearly, blinding white - I finally decided to colour my own hair today, as I couldn’t look in the mirror anymore, but I am still not confident enough going out Post-lockdown and coming in close contact with people in a salon. Messy and time consuming (as per brilliant advice from a fellow Amazon shopper, best use a kitchen scales to weigh 60g of developer / peroxide once you have squeezed the 60g tube of colour (or half of each tube, as I did) into a bowl) the result was salon-like and my hair is back to “normal”! It has freed me from having to wear a wide Lycra band to cover my badger-like roots during video calls or going for walks. My husband keeps saying that I look 10 years younger (bless...). I should have done it a long time ago (pre-pandemic, I had my roots done every three weeks, but I hadn’t been to a hairdresser since 12 March until doing the colour myself today). I have now ordered a couple more tubes, for when those pesky roots start showing up again and I don’t feel like having to wear a mask to have my hair done. The advice from fellow Amazon shoppers on what strength peroxide / developer to buy and the weighing of the colour + developer right proportions was brilliant and invaluable. ### ⭐⭐⭐⭐⭐ Highly recommend *by J***P on 21 April 2025* Have just gone to this ammonia free dye and it’s great. My hair is in much better condition post colouring than with the L’Oréal ammonia version I used previously. It’s oil based and also a better colour is achieved. The seller is excellent and posted it super fast and very well packaged. ## Frequently Bought Together - Loreal INOA 6.40 RUBILANE 60GRM V511 - Loreal INOA 200 OXYDANT 20 VOL 1L V034 - INOA OXYDATION WITHOUT Ammonia 6.40 60 g --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.in/products/51198586-loreal-inoa-6-40-rubilane-60grm-v511](https://www.desertcart.in/products/51198586-loreal-inoa-6-40-rubilane-60grm-v511) --- *Product available on Desertcart India* *Store origin: IN* *Last updated: 2026-05-24*