Ion Bright White Crème Lightener

First time bleaching my hair at home, perfect lightening! It kept my hair healthy and as long as you do a ratio with developer you’re good

Great product and i do bleach my hair at home and i reorder it every time i am close to running out

It was great.will definitely buy again

We love this lightener in our home. Our first purchase was in store so our 2nd purchase was here, sadly it came damaged. Not sellers fault so still giving this product 5⭐️s. My daughter has thick, Asian, curly (3a/3b) hair and we do the 2:1 develor:lightener ratio. We were scared of it damaging her hair the first time we ever bleached her hair so we only left it on for 30 minutes so it only lifted her hair to a light brown. But it after washing it did not feel damaging at all. No burning and gentle. I know its a rule not to bleach on top of bleach 😬 but when we did it again (2:1, 30 minutes) a month later, it came out platinum blonde. Honestly, it did damage it (not too terribly) 😂 so dont do it!

let me start by saying I’M NOT A HAIR PROFESSIONAL. However, I’ve been coloring my own hair for the last 15 years. My hair is naturally very dark brown almost black and currently my hair is light ash blonde. This is what I use to lighten my roots, it does not burn me as long as I do a 2:1 ratio developer and I use Ion sensitive scalp which I think is also great. I recommend this to anyone that has dark hair and wants to go blonde but do want to make clear I am by no means a professional and this is what works for my hair.