--- product_id: 565004302 title: "M: Marketing (IRWIN MARKETING)" price: "₹ 10212" currency: INR in_stock: true reviews_count: 5 url: https://www.desertcart.in/products/565004302-m-marketing-irwin-marketing store_origin: IN region: India --- # Includes McGraw-Hill Connect digital access Adaptive SmartBook® for personalized learning Concise 5th edition marketing principles M: Marketing (IRWIN MARKETING) **Price:** ₹ 10212 **Availability:** ✅ In Stock ## Summary > 🚀 Elevate your marketing IQ with the ultimate value-packed guide! ## Quick Answers - **What is this?** M: Marketing (IRWIN MARKETING) - **How much does it cost?** ₹ 10212 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.in](https://www.desertcart.in/products/565004302-m-marketing-irwin-marketing) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Flexible Usage & Return:** Affordable rental with easy extension and hassle-free return—perfect for busy professionals. - • **Classroom-Ready Resources:** Robust instructor tools and regularly updated author blog keep content fresh and relevant. - • **Adaptive Learning Experience:** SmartBook® personalizes content to optimize your study efficiency and retention. - • **Seamless Digital Integration:** Access interactive assignments, quizzes, and progress dashboards via McGraw-Hill Connect. - • **Streamlined Marketing Mastery:** Concise, impactful coverage of core marketing principles and emerging trends. ## Overview M: Marketing (5th edition) by Grewal/Levy delivers a concise yet comprehensive introduction to marketing fundamentals and new influencers. This edition includes access to McGraw-Hill Connect, featuring adaptive SmartBook® technology, interactive assignments, and progress tracking. Ideal for professionals and students seeking a modern, efficient learning experience, this lightly used copy is in excellent condition with minimal wear. ## Description Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom. Grewal/Levy's M: Marketing 5th edition is available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content. • Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts and examine how firms analyze, create, deliver, communicate, and capture value. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome. • Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here. Review: desertcart Textbook Rentals are AWESOME, and this book was pretty good - This was my first textbook rental and it was mind boggling because it was a fraction of the cost of buying it. desertcart gives you plenty of time to use it through finals with time to send it back. The book itself is part of a series of books so if you use more than one, the wayfinding system is the same. The information contains fundamental marketing concepts and contains tons of little highlighted callouts so you can easily find important ideas and their definitions. After reading this book I think a person will have a good, basic understanding of marketing. One of the things I disliked: there were so many sidebars in each chapter and large type callouts, I think to break up the text. It made me think the books are for teenagers with short attention spans... Review: Required for class, but actually a very enjoyable read! - This is probably the first textbook I've ever enjoyed reading. The layout is almost like a magazine, so it doesn't feel like you're really studying. The sections were clear and easy to follow, and the book definitely helped me do well in the course. In addition to explaining basic marketing concepts, the authors made it a point to include real-life scenarios every couple of pages or so. I wasn't particularly excited about the course, so it was nice to have a textbook that made the class a little more enjoyable. ## Features - this book was only used a few times and is in perfect condition. there is a small water stain on the top right of the cover. there is no writing in the book and the pages have no damage. the book is in excellent condition. ## Technical Specifications | Specification | Value | |---------------|-------| | Customer Reviews | 4.3 out of 5 stars 228 Reviews | ## Images ![M: Marketing (IRWIN MARKETING) - Image 1](https://m.media-amazon.com/images/I/71E0bcVsgZL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Amazon Textbook Rentals are AWESOME, and this book was pretty good *by T***I on 22 September 2019* This was my first textbook rental and it was mind boggling because it was a fraction of the cost of buying it. Amazon gives you plenty of time to use it through finals with time to send it back. The book itself is part of a series of books so if you use more than one, the wayfinding system is the same. The information contains fundamental marketing concepts and contains tons of little highlighted callouts so you can easily find important ideas and their definitions. After reading this book I think a person will have a good, basic understanding of marketing. One of the things I disliked: there were so many sidebars in each chapter and large type callouts, I think to break up the text. It made me think the books are for teenagers with short attention spans... ### ⭐⭐⭐⭐⭐ Required for class, but actually a very enjoyable read! *by A***Y on 15 September 2018* This is probably the first textbook I've ever enjoyed reading. The layout is almost like a magazine, so it doesn't feel like you're really studying. The sections were clear and easy to follow, and the book definitely helped me do well in the course. In addition to explaining basic marketing concepts, the authors made it a point to include real-life scenarios every couple of pages or so. I wasn't particularly excited about the course, so it was nice to have a textbook that made the class a little more enjoyable. ### ⭐⭐⭐⭐ Four Stars *by A***R on 24 September 2017* Book was a little mangled but still usable and the price was worth it! ## Frequently Bought Together - M: Marketing - Start with Why: How Great Leaders Inspire Everyone to Take Action --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.in/products/565004302-m-marketing-irwin-marketing](https://www.desertcart.in/products/565004302-m-marketing-irwin-marketing) --- *Product available on Desertcart India* *Store origin: IN* *Last updated: 2026-09-22*