--- product_id: 58766735 title: "LOreal Paris Preference Fade Defying Packaging" brand: "l'oreal paris" price: "₹ 7022" currency: INR in_stock: true reviews_count: 5 category: "L'oreal Paris" url: https://www.desertcart.in/products/58766735-loreal-paris-preference-fade-defying-packaging store_origin: IN region: India --- # Up to 8 weeks fade-defying color Supreme conditioner with shine serum & Vitamin E UV filter locks in vibrant color LOreal Paris Preference Fade Defying Packaging **Brand:** l'oreal paris **Price:** ₹ 7022 **Availability:** ✅ In Stock ## Summary > 💇‍♀️ Own your glow: Fade-defying color that turns heads! ## Quick Answers - **What is this?** LOreal Paris Preference Fade Defying Packaging by l'oreal paris - **How much does it cost?** ₹ 7022 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.in](https://www.desertcart.in/products/58766735-loreal-paris-preference-fade-defying-packaging) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **UV Protection Boost:** Built-in UV filter shields your hair color from sun damage, preserving vibrancy longer. - • **Long-Lasting Vibrancy:** Enjoy up to 8 weeks of fade-defying color that keeps your hair looking fresh and radiant. - • **Nourishing Care Formula:** Infused with Vitamin E and shine serum for soft, silky, frizz-free hair after every use. - • **Easy & Precise Application:** Step-by-step prep and application ensure even coverage and salon-worthy finish every time. - • **Salon-Quality Color at Home:** Achieve luminous, permanent dark brown hair with professional-grade results. ## Overview L'Oreal Paris Preference Fade Defying Hair Colour in Dark Brown delivers salon-quality permanent hair color with up to 8 weeks of vibrant, fade-resistant results. Enriched with a supreme conditioner featuring shine serum, Vitamin E, and UV filter, it nourishes hair to leave it soft, silky, and protected from sun damage. Designed for all hair types, this easy-to-apply cream formula offers full coverage and a luxurious finish, making professional-grade hair color accessible at home. ## Description Product description Our Gold Standard of beautiful, luminous, salon quality permanent hair color Formulated with Care Supreme Conditioner infused with shine serum, Vitamin E, and UV filter to lock in first day color vibrancy and provide soft, luxuriously silky hair; up to 8 weeks of fade defying Color Directions STEP 1 - PREP: Cover your shoulders with a towel and put on gloves. Open the colour gel bottle and pour it into the developer bottle. Secure and close the applicator tip and shake to obtain a completely even mixture. Twist off the applicator tip immediately to avoid product overflow. STEP 2 - APPLY COLOUR: Part your hair into small, even sections and apply the colour on lengths first, roots after. Massage until hair is fully saturated. Wait 25 minutes and rinse. STEP 3 - CARE: Apply the shine protect conditioner, let it sit for 2 minutes, then rinse thoroughly. Review: I’ve done this several times over the last year and happy with results! Read the directions and don’t leave on longer than recommended or it keeps darkening! Review: i use this product once a month when my greys start coming in🤦‍♀️ i get soo excited to color my hair because i love the conditioner it comes with , makes my hair soo soft soo shiny and frizz free, every time i color my hair people compliment me and ask if i got my hair done at a salon ? i say nope i do it at home, soo affordable , quick shipping, and salon outcome .. ## Features - L 'oreal Paris Superior Preference Hair Colour 4 Dark Brown - 1 count ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B000RDLAIG | | ASIN | B000RDLAIG | | Batteries | 1 AAA batteries required. | | Benefits | Color Protection | | Brand Name | L'Oreal Paris | | Colour | Brown | | Container Type | Box | | Customer Reviews | 4.5 4.5 out of 5 stars (658) | | Customer reviews | 4.5 4.5 out of 5 stars (658) | | Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. | | Full Cure Time | 25 Minutes | | Global Trade Identification Number | 00071249253038, 00885158775211 | | Hair Color Permanence | Permanent | | Hair Type | All | | Is discontinued by manufacturer | No | | Item Form | Cream | | Item Weight | 3.2 Ounces | | Item model number | 071249253038 | | Manufacturer | L'Oreal Paris Hair Color | | Manufacturer | L'Oreal Paris Hair Color | | Material Features | Gentle on Hair, Fade Resistant, Full Coverage | | Number of Items | 1 | | Product Dimensions | 6.1 x 9.14 x 15.75 cm; 90.72 g | | UPC | 885158775211 071249253038 | | Unit Count | 1.0 count | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** Brown - **Full cure time:** 25 Minutes - **Hair type:** All - **Item form:** Cream - **Material feature:** Gentle on Hair, Fade Resistant, Full Coverage - **Number of items:** 1 - **Package information:** Box - **Product benefits:** Color Protection - **Unit count:** 1.0 count ## Images ![LOreal Paris Preference Fade Defying Packaging - Image 1](https://m.media-amazon.com/images/I/818UCUgvCWL.jpg) ![LOreal Paris Preference Fade Defying Packaging - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg) ![LOreal Paris Preference Fade Defying Packaging - Image 3](https://m.media-amazon.com/images/I/71jrBV7minL.jpg) ![LOreal Paris Preference Fade Defying Packaging - Image 4](https://m.media-amazon.com/images/I/81548BoFCfL.jpg) ![LOreal Paris Preference Fade Defying Packaging - Image 5](https://m.media-amazon.com/images/I/81DVibvzeRL.jpg) ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by B***T on 8 November 2025* I’ve done this several times over the last year and happy with results! Read the directions and don’t leave on longer than recommended or it keeps darkening! ### ⭐⭐⭐⭐⭐ Review *by K***A on 26 July 2025* i use this product once a month when my greys start coming in🤦‍♀️ i get soo excited to color my hair because i love the conditioner it comes with , makes my hair soo soft soo shiny and frizz free, every time i color my hair people compliment me and ask if i got my hair done at a salon ? i say nope i do it at home, soo affordable , quick shipping, and salon outcome .. ### ⭐⭐⭐⭐⭐ Review *by C***H on 1 August 2025* Excellent hair dye! Love the color! Highly recommended! ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4 Dark Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1 - L'Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.in/products/58766735-loreal-paris-preference-fade-defying-packaging](https://www.desertcart.in/products/58766735-loreal-paris-preference-fade-defying-packaging) --- *Product available on Desertcart India* *Store origin: IN* *Last updated: 2026-04-27*