Soft Glam Foundation, 31 Medium Neutral | Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free

My absolute favorite makeup. So soft & covers well, matches my skin perfectly, even when I’m a little more tan/a little more pale :)

I love this foundation, it is just perfect for my skin. I like how light weight it is and the coverage it has. You can use very little for a more natural look or go a little heavier and your skin still looks nice and fresh. One thing I really like about this satin look foundation is the glow, and moisture that gives to your skin, if you are like me and you like that kind of look, this works great.

I've tried many foundations, but this one quickly became a favorite. It applies smoothly, provides beautiful coverage, and leaves my skin looking more even and polished with a natural satin finish. I loved it from the very first application. Everyone's skin is different, but I highly recommend trying this foundation. e.l.f. has created a fantastic product!

I ordered this foundation because of the reviews and have not been disappointed. You can wear a little or a lot. It doesn't make your wrinkles stand out and it hides dark spots pretty well. The price is a good value, it's easy to put on too. The only reason I did not give it 5 stars is because it gets a little shiny after 2-3 hours. Next time I order I will make it oil free. Good value and good product.

Love this soft glam foundation. I use so many Elf products. You can’t beat the value for a great performing product

Love this foundation it gives such a beautiful soft glow with a flawless coverage. It’s so light you can’t even feel it when it’s on. It feels like a moisturizer. 10/10

At 46, I have found my face covered in scars from mosquito bites, injuries etc. and I was using Il Makiage for a while at 46$/bottle and it was great, but it was 46$ a bottle I could no longer afford this luxury. After hunting around and review reading I decided to give this 9$/bottle alternative a try and I was completely blown away. The texture is so light, it goes on easily and offers buildable coverage but I have found one application to be more than enough and it stays put. I dare say this is BETTER than the Il Makiage at a fraction of the cost!!!! It works great with a sponge, but I find using a foundation brush allows for easier application and more control over product placement as opposed to the sponges which I find to be more work. Try this makeup! You will not be disappointed. Who would have known, right? I have added photos of my face with product on side and the other with out.

bought this because I needed an affordable, high-quality foundation. Money is tight right now, and while I love Clinique (yes, I’m old-fashioned!), I just don’t have the budget for it. I tried NYX, but it wasn't for me, and while Milani is great, it looked a bit too natural.My skin is combination, and even though I’m no expert, I’ve noticed that matte foundations make my skin look like cardboard, while glowy ones make me look too greasy. I tried this satin finish and I love it! I was a bit scared by previous reviews since they weren't the best, but I highly recommend this if you have combination skin like mine—oily in the T-zone and dry on the cheeks. It offers natural to medium coverage and isn't for everyone, but I will definitely buy it again! FYI

Super, vellutato!

Good product,goes on smoothly with good coverage will buy again

جميل جدا

Il ess liquide mais pas epais. Il laisse un très bon teint au visage. Je recommande ce produit.

Köööp!! Den är sååå bra! Faktiskt den bästa foundation jag någonsin köpt. ♥️