--- product_id: 641492663 title: "Martino Fine Books Propaganda" price: "₹ 2486" currency: INR in_stock: true reviews_count: 5 url: https://www.desertcart.in/products/641492663-martino-fine-books-propaganda store_origin: IN region: India --- # 2024 reprint of 1928 classic Top 10 in Advertising & Political Science Paperback for easy, on-the-go reading Martino Fine Books Propaganda **Price:** ₹ 2486 **Availability:** ✅ In Stock ## Summary > 📢 Own the blueprint of influence — before everyone else does! ## Quick Answers - **What is this?** Martino Fine Books Propaganda - **How much does it cost?** ₹ 2486 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.in](https://www.desertcart.in/products/641492663-martino-fine-books-propaganda) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Timeless Influence:** Dive into the foundational text that shaped modern PR and branding. - • **Elite Historical Insight:** Learn from the 'father of public relations' who advised presidents and global brands. - • **Collector’s Edition Appeal:** Own a crisp 2024 reprint of a pivotal 1928 work, perfect for your professional library. - • **Essential for Thought Leaders:** Stay ahead by understanding the power dynamics shaping politics and business today. - • **Masterclass in Mass Psychology:** Unlock the secrets behind public opinion engineering and media manipulation. ## Overview Martino Fine Books presents a 2024 paperback reprint of Edward Bernays' groundbreaking 1928 book 'Propaganda,' a seminal work that pioneered the science of public opinion manipulation and modern public relations. Ranked top 10 in Advertising and Political Science categories, this edition offers professionals a rare glimpse into the origins of branding, political spin, and media influence, making it an essential read for anyone aiming to master the art of persuasion in today's complex media landscape. ## Description 2024 Reprint of the 1928 Edition. Propaganda , an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, consumer choices and corporate image, which we now call "branding". Walter Lippmann was Bernays' unacknowledged American mentor and his work The Phantom Public greatly influenced the ideas expressed in Propaganda a year later. The work propelled Bernays into media historians' view of him as the "father of public relations." Bernay's manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education, and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society. The nephew of Sigmund Freud, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he called "engineering of consent.'" During World War I, he was an integral part--along with Walter Lippmann--of the U.S. Committee on Public Information (CPI), a powerful propaganda machine that advertised and sold the war to the American people as one that would "Make the World Safe for Democracy." The marketing strategies for all future wars would be based on the CPI model. Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of the engineering of consent for political and corporate influence of the population, earning the moniker "father of public relations." Among his powerful clients were President Calvin Coolidge, Procter & Gamble, CBS, the American Tobacco Company, and General Electric, and the United Fruit Company. Review: Print quality awful - The book came with many pages not printed and missing. Worst quality. Review: Não é apenas uma leitura para passar o tempo - Simplesmente leitura fluida, livro muito bom, recomendo para quem deseja se aprofundar realmente cabeça no assunto. ## Features - Binding: paperback - Language: english - Manufacturer: Martino Fine Books - Brand: Martino Fine Books - Publication date: 2024-01-01T00:00:01Z ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #6,327 in Books ( See Top 100 in Books ) #8 in Advertising #11 in Elections & Political Process #23 in Political Science | | Customer Reviews | 4.5 out of 5 stars 539 Reviews | ## Images ![Martino Fine Books Propaganda - Image 1](https://m.media-amazon.com/images/I/51rQyRiwcbL.jpg) ## Customer Reviews ### ⭐ Print quality awful *by J***A on 6 January 2025* The book came with many pages not printed and missing. Worst quality. ### ⭐⭐⭐⭐⭐ Não é apenas uma leitura para passar o tempo *by G***O on 15 March 2026* Simplesmente leitura fluida, livro muito bom, recomendo para quem deseja se aprofundar realmente cabeça no assunto. ### ⭐⭐⭐⭐⭐ Worth reading to understand events and how they affect us *by V***S on 6 February 2026* Frightening when you read how the events of the past have changed our world, and not necessarily for the better. ## Frequently Bought Together - Propaganda - Read People Like a Book: How to Analyze, Understand, and Predict People’s Emotions, Thoughts, Intentions, and Behaviors (How to be More Likable and Charismatic) - Dark Psychology and Manipulation: Dark Psychology and Manipulation: Discover 40 Covert Emotional Manipulation Techniques, Mind Control & Brainwashing. ... Body Language Human Behavior, Gaslight) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.in/products/641492663-martino-fine-books-propaganda](https://www.desertcart.in/products/641492663-martino-fine-books-propaganda) --- *Product available on Desertcart India* *Store origin: IN* *Last updated: 2026-07-14*