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✨ Unlock flawless color with every application!
Clairol Professional Pure White 20 Volume Hair Developer is a creamy, hypoallergenic formula designed for professional-grade lightening and superior gray coverage. Its thick, drip-free texture mixes seamlessly with Clairol haircolors, delivering consistent, salon-quality results while conditioning hair for a shiny, healthy finish.



















































| ASIN | B07D8X4SRJ |
| Best Sellers Rank | #4,465 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color Developers |
| Brand | Clairol Professional |
| Brand Name | Clairol Professional |
| Color | White |
| Container Type | Bottle |
| Customer Reviews | 4.7 out of 5 stars 5,742 Reviews |
| Global Trade Identification Number | 00070018114358 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Cream |
| Item Weight | 1.1 Pounds |
| Manufacturer | Clairol Professional |
| Manufacturer Part Number | 04914 20V Dev. Cream 16oz |
| Material Features | Hypoallergenic |
| Model Number | 81584029 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Standard lightening action, superior gray coverage |
| Recommended Uses For Product | salon |
| UPC | 070018114358 |
| Unit Count | 16 Fluid Ounces |
P**!
BLACK TO PLATINUM BROWS.
This works really well and it doesn’t irritate my skin. I leave it on for 30 and then repeat for 15 minutes for PERFECT platinum brows. It doesn’t irritate my skin or anything. I LOVE IT 😍
I**Y
Works great
Did a good job of carefully lightening hair
G**L
Great Quality
This is one of the best places for the best price to purchase this. So often for beauty stores, one has to have a license. Always high-quality product.
B**A
Will buy again if ever needed too
Worked as it should. Will buy again it needed. I only bought this because I needed it immediately and this was next day shipping and the store was out of what I usually buy.
G**S
Very Good
Excellent product, very happy
R**D
Great quality for the price
I believe this developer is great unfortunately the hair color I paired it with was not. But I tried this developer in a better hair color and was able to achieve the desired look. I think it was a great developer for the price you can’t beat it!!
R**N
Works great
Works great
E**.
Excelente producto
Excelente producto
F**A
Good
Does its job
B**S
A great price and it does the job
It does what it says. A good product and a good price.
C**A
Good For Removing Stain From Nose Bl@@d
This saved a set of bedding after a weird middle of the night bad bloody nose left a mess. Plain cold water didn't work. Spray remover didn't work. Tried this as it reacts with proteins (you need protein enzyme remover for this type of stain) and after leaving it on the stains a few hours and rising, it was lighter. I kept doing this every few hours for the day and the stains are all gone. On the pillow I applied and left in the sun and a few hours later the spot disappeared. Now this was an on white bedding. If you use this on colours, test the area first.
J**N
Excellent!
Me encanta!
ケ**イ
Gentle, Effective Developer for Beautiful Hair Color
The Clairol Pure White 20 Volume Creme Developer works perfectly for achieving consistent, salon-quality hair color at home. It blends smoothly with hair dye, giving even coverage without harsh smells or irritation. The 20 volume strength is ideal for lifting color gently while keeping hair healthy and soft. I’ve used it multiple times and noticed minimal damage compared to other developers. It’s easy to mix, apply, and rinse, and it delivers predictable, reliable results every time. If you’re looking for a gentle yet effective developer for home hair coloring, this Clairol product is a solid choice.
Trustpilot
2 months ago
1 day ago