Ultimate Guide to Facebook Advertising

Not only is this the nuts and bolts of advertising on Facebook. This book goes into business strategy and philosophy of business. Bob and Perry are masters of strategic advertising. Highly, highly recommended.

I just bought the kindle version (eTextbook) less than 48 hours ago and I've been devouring it since. I'm only about 80% of the way through but there is a TON of Gold in here. I can tell that I'm going to be reading this book multiple times and keeping it close by as a reference. I've had the 3rd edition of this book for a couple years, but don't be fooled, this was NO small update... rather it is a MAJOR Rewrite. The biggest shift is when Bob unveils his concept of the Deep Marketing Funnel. It's genius and custom built for how audiences respond on social media in 2020 and beyond. There are other gold nuggets like the Story chapter, which by itself is invaluable, and has created a new foundation for how I will approach all of my client campaigns going forward The hard work and high-level thinking that Bob put into this book is obvious and even though I rarely take the time to write reviews, I had to make an exception in this case for Bob and the whole cast of co-authors that Perry brought together. They absolutely knocked it out of the park with this one! If you are interested in taking your Facebook Ads game to the next level, or just want to start off on the right foot as a beginner, I highly recommend investing your time in reading the Ultimate Guide to Facebook Advertising 4th ed. You won't regret it.

Great book! It has helped me to correctly and successfully set up my FB business account. I highly recommend this book.

I've followed Perry's work for years but am blown away with the depth and comprehensiveness of this book. The book successfully caters to both novice advertisers brand new to the FB interface, and provides advanced tips and optimisation strategies for more experienced advertisers. My experience is somewhere in the middle, and I found the book extremely valuable. The book demystifies the Facebook auction mechanics and bidding options (there are a lot!). I think David Nadler's chapter on 'choosing the best Facebook funnel' is worth the price of the book alone. Basically don't ramp up your Facebook spend until you've read this book! Also a great overview for business owners who want a high level understanding before hiring an agency.

Nachdem ich schon den Vorgänger im Regal hatte, habe ich mir auch die neueste Version des Ultimate Guide to Facebook Advertising geholt und bin nicht enttäuscht worden. Das Buch ist super strukturiert und geht weit über das eigentliche Facebook Thema hinaus. Behandelt werden die fundamentalen Aspekte guten Marketings und wie man diese auf das Thema Facebook Ads überträgt. Leider verpassen genau das viele Bücher und sind daher nur wenig brauchbar bzw. anwendbar. The Ultimate Guide to Facebook Advertising von Perry und Bob empfehle ich jedem, der sich mit dem Thema Facebook Ads auseinandersetzen möchte.