--- product_id: 7418421 title: "Marketing Analytics: Data-Driven Techniques with Microsoft Excel" price: "₹ 5575" currency: INR in_stock: true reviews_count: 13 url: https://www.desertcart.in/products/7418421-marketing-analytics-data-driven-techniques-with-microsoft-excel store_origin: IN region: India --- # Marketing Analytics: Data-Driven Techniques with Microsoft Excel **Price:** ₹ 5575 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Marketing Analytics: Data-Driven Techniques with Microsoft Excel - **How much does it cost?** ₹ 5575 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.in](https://www.desertcart.in/products/7418421-marketing-analytics-data-driven-techniques-with-microsoft-excel) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques―and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel. Review: Not just another Excel analytics book, this one is well worth the price.... - My masters degree has moss growing on it and I am just a nuts and bolts operations analyst....so I have seen many books titled as "analytics" texts when in fact they were mere rewrites of applied statistics or just "also ran" Excel recaps. Some Excel analytics books are really VBA biased programming books or discussions built around SQL Server topics, and they certainly have their place. But "Marketing Analytics" has maintained its focus as a synthesis of Excel based analysis chapter by chapter, from the first page to the last page. Because analytics and "BI" are hot topics these days, analytics texts of this caliber usually have unusually high prices but "Marketing Analytics" has a modest price given its focused content of current Excel applications to perform an array of analyses. Wayne Winston and Wiley & Sons Publishing have produced a text which is indeed an asset to the practitioner and the student of Excel based analytics. Review: Well-Written and Easy to Follow - This book was a revelation to me. The fact that the worksheets are on the website as well as the solutions to the problems - I don't know if it was intentional but it was great. I used this book for a Marketing Research Methods class in my MBA program and rusty in statistics. I sincerely enjoyed this class because the Excel that was used was extremely useful as well as very well detailed so that it was very easy to follow. There are some errors in the book which made me glad that I had a professor to confirm them rather than me going along thinking I'm crazy. I think this book may be a challenge for someone who is completely new to Excel, but if you've been using Excel formulas and what-not for a while you'll have no problem. I will keep this textbook as I'm sure I'll be using it for a long time. ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,143,100 in Books ( See Top 100 in Books ) #291 in Spreadsheet Books #333 in Market Research Business (Books) #334 in Data Mining (Books) | | Customer Reviews | 4.6 out of 5 stars 234 Reviews | ## Images ![Marketing Analytics: Data-Driven Techniques with Microsoft Excel - Image 1](https://m.media-amazon.com/images/I/61qE3Xk6eqL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Not just another Excel analytics book, this one is well worth the price.... *by D***L on August 18, 2014* My masters degree has moss growing on it and I am just a nuts and bolts operations analyst....so I have seen many books titled as "analytics" texts when in fact they were mere rewrites of applied statistics or just "also ran" Excel recaps. Some Excel analytics books are really VBA biased programming books or discussions built around SQL Server topics, and they certainly have their place. But "Marketing Analytics" has maintained its focus as a synthesis of Excel based analysis chapter by chapter, from the first page to the last page. Because analytics and "BI" are hot topics these days, analytics texts of this caliber usually have unusually high prices but "Marketing Analytics" has a modest price given its focused content of current Excel applications to perform an array of analyses. Wayne Winston and Wiley & Sons Publishing have produced a text which is indeed an asset to the practitioner and the student of Excel based analytics. ### ⭐⭐⭐⭐⭐ Well-Written and Easy to Follow *by M***Y on April 18, 2016* This book was a revelation to me. The fact that the worksheets are on the website as well as the solutions to the problems - I don't know if it was intentional but it was great. I used this book for a Marketing Research Methods class in my MBA program and rusty in statistics. I sincerely enjoyed this class because the Excel that was used was extremely useful as well as very well detailed so that it was very easy to follow. There are some errors in the book which made me glad that I had a professor to confirm them rather than me going along thinking I'm crazy. I think this book may be a challenge for someone who is completely new to Excel, but if you've been using Excel formulas and what-not for a while you'll have no problem. I will keep this textbook as I'm sure I'll be using it for a long time. ### ⭐⭐⭐⭐⭐ Good Book but excel files to work with not to be found in their website wiley *by C***E on January 28, 2019* The book is impressive and a good mix of excel and marketing, but my main concern is that, to work all the exercises you need the raw excel files databases, This are not included in the kindle edition. After reading the book there is reference to a website (wiley) where you can download them, but they are password protected and to get access you have to register as an instructor(?) Customer Support seems absent . So beware if you buy through Kindle i guess it is better to buy directly to Wiley, in these case at least they will give you the toolset complete Second Review: after contacting the Wiley Support, the problem was quickly solved and i could get the files. 5 stars ## Frequently Bought Together - Marketing Analytics: Data-Driven Techniques with Microsoft Excel - Marketing Metrics (Pearson Business Analytics Series) - Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.in/products/7418421-marketing-analytics-data-driven-techniques-with-microsoft-excel](https://www.desertcart.in/products/7418421-marketing-analytics-data-driven-techniques-with-microsoft-excel) --- *Product available on Desertcart India* *Store origin: IN* *Last updated: 2026-05-27*