Root Cover Up – Temporary Hair Color Touch-Up

I live this product so much!! It covers my roots perfectly during the days I am waiting until my next hair appointment. So easy to use and natural looking!

This is my second time buying this product. It’s great for getting you to that next hair appointment. You can control how dark how light and put it right where you want it. Washes out easily. Would recommend for helping blend those grays away.

If you’re on the fence, it’s a must-buy! This was the first root cover-up product I ever tried, and I liked it so much that I completely used up the generous amount of powder and immediately ordered another. A little goes a long way—I had my first container for over two years before needing to replace it. The powder is fragrance-free, making it a great choice if you’re sensitive to scents. It isn’t sticky, doesn’t transfer onto clothing or pillowcases, and still washes out easily when you’re ready. I also love the long, dual-sided brush. It’s comfortable to hold, makes application easy, and helps blend the powder naturally. Overall, it’s an effective, mess-free root touch-up that has become a staple in my routine.

Works like a charm! The only reason I gave 4 stars was because I ordered it for the color black. What I received was medium brown. It actually worked out for me and matched my very dark hair color! I'm very impressed with this product!!

Ordering this Color Wow root-touch up was my first time trying a powder instead of a spray, and I was dubious, but wow, consider me a convert. I’m 47 and I get my roots touched up every 4-6 weeks but these days the appointments can’t come fast enough—I have naturally dark brown fair and the copious silver-white I have in front just starts showing back up so danged fast. I had been using L’Oréal root spray, but didn’t like how it ran and streaked or how hard it was to attain eceb coverage with the spray. This Color Wow powder doesn’t leave half the mess—even with a little fall-out, it’s just so much easier to avoid leaving too much on the scalp. It kind of magically clings to grey hair so I don’t even have to feel like I need to spend a lot of time being hyper-precise. It seems to last well throughout the day and while it costs a good deal more than the type of root spray I was purchasing, I can already tell it’s going to last much longer. This was a fortuitous purchase—I won’t switch back.

After reading so many great reviews, and seeing before/after pics, I decided to give this product a try. Although the price was steep (for eyeshadow sized powder), I figured if it truly works, it’ll be worth it. Plus, I needed quick coverage to take some photos. I have long dark brown hair & at the time my grays, which are more silvery/white, needed coverage of about an inch. WELL, I cannot begin to express how LONG (hrs) it took and how much I had to “blot” onto the same spot to “cover the gray” and just at the top where my roots were exposed from parted line! The “positive”: the powder eventually “covered” but that was after applying so much over and over to the same spots. Although, it never truly got to the “dark brown” … but it was basically a shade lighter so it kind of blended. Maybe it would’ve looked dark brown on someone with darker “pepper” grays vs lighter “salt” grays. 🤷🏻‍♀️ NEGATIVES: you cannot touch your hair afterwards to fix, scratch, and definitely not to run fingers through (beware of a breeze)!! The loose powder on scalp transfers onto your fingers/hands (my fingers looked like I was prepping to be finger printed lol) and it also causes loose powder on scalp to find its way to your face! Trying to remove black powder falling on face after applying make-up and minutes before my photos…nightmare!! 👎 And I didn’t even apply my makeup until after I applied WOW to my roots just in case. Unfortunately, I only used this product once but it was too late for me to return it, so it was money wasted. That said, I figured I’d write my first ever review to hopefully save someone else time and money.

I am giving this three stars because first of all, it does not cover my gray very good. I don’t have a ton of gray, but when it starts to grow out at my roots, I just have a little bit of silvers that need covering. I have dipped the brush in the product several times just to get it to apply even 50% to a section of my hair that is about an inch long. At this rate, I’m going to use the entire thing in just a week. I started to return it, but then wondered how it might work filling in gaps on my eyebrows with the small end of the brush instead. So I tried that and it’s satisfactory and it will work nicely for that. But it is only three stars because it doesn’t work for me in the way that it’s meant to.

Absolutely perfect color matching! Very hard to believe, but please do believe me! AND it stays put. I can not tell where it is, even though I put it there! I can hardly believe it!

Excelente producto y de muy fácil uso .

Uso facile per il ritocco, specchietto grande e comodo

L'ho provato oggi per la prima volta e dire che sono entusiasta è dir poco. Motivo: 1. a differenza degli spray usati finora, con un percentuale di spreco notevole, WOW l'ho messo esattamente dove si incominciava a vedere la ricrescita bianca, senza finire su orecchini o vestiti; 2. colore perfetto e non era facile perché li ho tinti rosso rame (che si trova a fatica e la tonalità può differire con facilità); 3. l'ho messo anche sulla pelle chiara nella scriminatura, che ha coperto, dando una sensazione di chioma più folta; 4. mi sono bagnata con la pioggia imprevista: tornata a casa dopo qualche ora: colore PERFETTO. Ho letto tantissime descrizioni di prodotti e soprattutto recensioni; ero già abbastanza persuasa della qualità di WOW, ma ora posso aggiungere la conferma da parte mia, sono contentissima.

I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.

Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.