--- product_id: 74862446 title: "Breakthrough Advertising" price: "₹ 146783" currency: INR in_stock: true reviews_count: 12 url: https://www.desertcart.in/products/74862446-breakthrough-advertising store_origin: IN region: India --- # Breakthrough Advertising **Price:** ₹ 146783 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Breakthrough Advertising - **How much does it cost?** ₹ 146783 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.in](https://www.desertcart.in/products/74862446-breakthrough-advertising) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market. Review: A classic for serious copywriters - This is a rock solid, if challenging, book about writing ad copy from one of the best copywriters who ever lived. It is NOT an easy read so if you're looking to be entertained by a 'personality,' look elsewhere. On the other hand, if you want to dig deep into the subject of copywriting and go beyond the 'paint-by-numbers,' training wheels approach that's so widely taught these days, this is a good book to work with. And 'work with' is the way to look at it. This book is so packed, one chapter could easily give you enough things to think about for a year. By the way, there is absolutely nothing dated in this book. Calling this book dated is like saying Claude Hopkins is dated because he used examples from the turn of the century or that John Caples is dated because he used example from the 30s and 40s. You don't buy books like these for their examples. You buy them for what a highly experienced and successful ad writer has to say about his craft. That being said, this book will probably be too much for readers who want everything 'quick and easy' and need to be entertained. Review: This is an amazing book. It is a game changer for sure - This is an amazing book. It is a game changer for sure. I bought my copy almost 10 years ago and It was worth every penny. This is an ADVANCE marketing/business book. If you follow, the stuff in this book it can change your business. The information in this book is pure gold and every marketer and business owner needs to read this book and use the knowledge gained from it. It is not an easy read, you will need to have some marketing/copy experience. I highly recommend this book to all and the price they are asking for it, is so worth it. Read it today and beat the competition tomorrow! ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #398,278 in Books ( See Top 100 in Books ) #343 in Advertising (Books) | | Customer Reviews | 4.7 out of 5 stars 71 Reviews | ## Images ![Breakthrough Advertising - Image 1](https://m.media-amazon.com/images/I/814jNHNFLVL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A classic for serious copywriters *by K***Y on October 27, 2005* This is a rock solid, if challenging, book about writing ad copy from one of the best copywriters who ever lived. It is NOT an easy read so if you're looking to be entertained by a 'personality,' look elsewhere. On the other hand, if you want to dig deep into the subject of copywriting and go beyond the 'paint-by-numbers,' training wheels approach that's so widely taught these days, this is a good book to work with. And 'work with' is the way to look at it. This book is so packed, one chapter could easily give you enough things to think about for a year. By the way, there is absolutely nothing dated in this book. Calling this book dated is like saying Claude Hopkins is dated because he used examples from the turn of the century or that John Caples is dated because he used example from the 30s and 40s. You don't buy books like these for their examples. You buy them for what a highly experienced and successful ad writer has to say about his craft. That being said, this book will probably be too much for readers who want everything 'quick and easy' and need to be entertained. ### ⭐⭐⭐⭐⭐ This is an amazing book. It is a game changer for sure *by G***! on July 29, 2018* This is an amazing book. It is a game changer for sure. I bought my copy almost 10 years ago and It was worth every penny. This is an ADVANCE marketing/business book. If you follow, the stuff in this book it can change your business. The information in this book is pure gold and every marketer and business owner needs to read this book and use the knowledge gained from it. It is not an easy read, you will need to have some marketing/copy experience. I highly recommend this book to all and the price they are asking for it, is so worth it. Read it today and beat the competition tomorrow! ### ⭐⭐⭐⭐⭐ If you lack 1st-hand knowledge this book will go over your head *by L***E on February 17, 2009* I put off writing about this book until I had read it several times. I put off buying it for awhile because it's so overpriced. This shouldn't be the first copywriting book you read. I would say you should be thoroughly in the mix as a marketer and hiring copywriters or doing it yourself to even comprehend this book. It's position a golden key to advertising mastery is probably deserved. There are insights here which are profound in their implications. Invaluable resource for serious marketers and copywriters. Not a good investment if you are just starting out. Read all the copywriting classics first... and more than once. Then write a lot of copy. Then get this book and you'll have a point of reference to understand how the information here can make you better. I'm not telling you much about what is in the book. Other reviewers who are stronger writers than I have already told you what is in it. I'll just say you need a certain level of maturity in the way you think and do marketing to grasp the lessons in this book. ## Frequently Bought Together - Breakthrough Advertising - Ogilvy on Advertising - The Boron Letters --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.in/products/74862446-breakthrough-advertising](https://www.desertcart.in/products/74862446-breakthrough-advertising) --- *Product available on Desertcart India* *Store origin: IN* *Last updated: 2026-05-30*