---
product_id: 78399611
title: "How Bad Do You Want It?"
brand: "matt fitzgerald"
price: "₹ 5612"
currency: INR
in_stock: true
reviews_count: 9
url: https://www.desertcart.in/products/78399611-how-bad-do-you-want-it
store_origin: IN
region: India
---

# How Bad Do You Want It?

**Brand:** matt fitzgerald
**Price:** ₹ 5612
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** How Bad Do You Want It? by matt fitzgerald
- **How much does it cost?** ₹ 5612 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.in](https://www.desertcart.in/products/78399611-how-bad-do-you-want-it)

## Best For

- matt fitzgerald enthusiasts

## Why This Product

- Trusted matt fitzgerald brand quality
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## Description

The greatest athletic performances spring from the mindset, not just the muscles.
Elite athletes have known this for decades--and now science explains why. In his fascinating sports psychology book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to explore how the best endurance athletes build mental toughness and gain a competitive edge. Fitzgerald takes you deep into the action of over a dozen epic events in running, cycling, triathlon, XTERRA, and rowing, blending thrilling race reports with exclusive post-race interviews. Through the athletes' own words and breakthrough science, How Bad Do You Want It? reveals that developing mental fitness is the key to pushing your limits and outperforming stronger rivals. Each chapter uncovers a defining moment when an athlete's mental game changed the outcome--showcasing powerful, practical psychobiological principles you can apply to your own training. This book is a must-read for anyone seeking to improve endurance performance, develop grit, and master the psychology of endurance sports.
In How Bad Do You Want It, you'll learn, Mental toughness is what determines how close you get to your physical limit
Bracing yourself before a race can boost performance by 15% or more
Champions succeed because they've learned how to dig deeper
Performance improves by changing how you perceive effort
Choking under pressure is a form of mental distraction
Your everyday attitude shapes your athletic mindset
There's no such thing as max effort--only going faster than before
Loud spectators can actually make you race faster
Confidence in your training is as crucial as the workouts themselves
Athletes featured include: Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and John "The Penguin" Bingham.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Dimensions | 15.24 x 1.7 x 22.86 cm |
| Generic Name | Books |
| Importer | Bookswagon, 2/13 Ansari Road, Daryaganj, New Delhi 110002, sales@bookswagon.com, 01140159253 |
| Isbn 10 | 1937715418 |
| Isbn 13 | 978-1937715410 |
| Item Weight | 476 g |
| Language | English |
| Packer | Bookswagon, 2/13 Ansari Road, Daryaganj, New Delhi 110002, sales@bookswagon.com, 01140159253 |
| Print Length | 296 pages |
| Publication Date | 15 October 2015 |
| Publisher | VeloPress |

## Images

![How Bad Do You Want It? - Image 1](https://m.media-amazon.com/images/I/71VCrtLBkxL.jpg)
![How Bad Do You Want It? - Image 2](https://m.media-amazon.com/images/I/81ZL444BrEL.jpg)

## Available Options

This product comes in different **Format** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Five Stars
*by  on Reviewed in India 30 December 2017*

Very good book, fluently written, every player must read this book

### ⭐⭐⭐⭐ Inspiring Stories of Athletes who took the leap
*by  on Reviewed in India 27 May 2024*

Beyond genetics, training and platforms - A journey into the lows of high flyers and high’s of the underdogs, when they give it all 🚀

### ⭐⭐⭐⭐⭐ 5 Stars
*by  on Reviewed in India 9 December 2020*

Great book.

## Frequently Bought Together

- How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle
- Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance
- Do Hard Things: Why We Get Resilience Wrong and the Surprising Science of Real Toughness

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*Product available on Desertcart India*
*Store origin: IN*
*Last updated: 2026-10-07*